Brandwave

ECHO vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than ECHO among lawn edger brands in New Zealand. Stihl had about 150 branded searches, while ECHO had 110. Stihl made up 0.85% of all lawn edger brand searches we track, and ECHO accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about lawn edger brands, Stihl appeared in three of the five answers and ECHO in none.

Among lawn edger brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 36% more searches than ECHO

Stihl 150 searchesECHO 110 searches

Who does AI mention more?

Stihl, mentioned in 3 of 5 answers, ECHO in 0

Stihl in 3 of 5ECHO in 0 of 5

Who does AI recommend more?

Stihl, the only one of the two named

Stihl first in 3ECHO never named

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ECHO did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Makita2nd
  3. Stihl3rd
  4. Ozito4th
  5. Husqvarna5th
  6. DeWalt–
  7. ECHO–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ECHO or Stihl more popular in search?

This chart shows how often people search Google for ECHO and Stihl by name. Each line represents a brand's share of searches for all eight lawn edger brands we track, month by month, from searches in New Zealand.

ECHO and Stihl among lawn edger brands in New Zealand, by month

Share of searches by month for Stihl, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltHusqvarnaRyobiStihlECHOMakitaGreenworksOzito
Oct 202539.7%54.7%2.4%1.3%0.48%0.58%0.48%0.37%
Nov 202547.6%46.6%2.8%1.4%0.5%0.63%0.27%0.32%
Dec 202543.9%49.7%2.9%1.2%0.64%0.81%0.41%0.52%
Jan 202642.9%50%3.1%1.5%0.53%0.99%0.35%0.64%
Feb 202644.9%49.3%2.4%1.1%0.51%0.8%0.34%0.51%
Mar 202645.8%48.8%2.5%0.93%0.52%0.64%0.35%0.41%
Apr 202645.5%48.9%3%0.93%0.41%0.41%0.47%0.29%
May 202648.6%47.3%1.8%0.74%0.52%0.4%0.34%0.29%
Jun 202656.2%40.6%1.2%0.47%0.41%0.41%0.47%0.23%
Jul 202654.1%42.8%1.2%0.57%0.45%0.25%0.51%0.13%
Aug 202655.6%41%1.3%0.61%0.43%0.31%0.49%0.24%
Sep 202654%40.9%2.3%0.85%0.63%0.51%0.46%0.28%

How has the ECHO and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of ECHO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ECHO’s share of searches among lawn edger brands in New Zealand moved from 0.48% to 0.63%, and its estimated monthly branded searches moved from 90 to 110.
  • Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands in New Zealand moved from 1.3% to 0.85%, and its estimated monthly branded searches moved from 240 to 150.

How did search popularity change for New Zealand lawn edger brands in September 2026?

2 changes

  1. In September 2026, ECHO rose from 6th to 5th among lawn edger brands in New Zealand.

  2. Estimated monthly branded searches for Stihl in New Zealand fell 37.5% over 12 measured months, from 240 to 150 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ECHO’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECHO

1 branded search term

  • echo trimmer

Stihl

2 branded search terms

  • stihl edger
  • stihl lawn edger

How the Brand Demand Index is measured

Other head-to-heads among lawn edger brands

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