Brandwave

How popular isOzito?

In September 2026, people searched for Ozito by name about 7,920 times in New Zealand, a 14.3% increase from the previous year. These searches made up 0.28% of all New Zealand lawn edger brand searches, placing Ozito eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lawn edger brands, Ozito appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Ozito is the eighth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. DeWaltShare of searches 53.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HusqvarnaShare of searches 41.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. RyobiShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. StihlShare of searches 0.85%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. OzitoShare of searches 0.28%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ozito was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ozito is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Makita2nd
  3. Stihl3rd
  4. Ozito4th
  5. Husqvarna5th
  6. DeWalt–
  7. ECHO–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which lawn edger brands compete with Ozito?

Ozito against lawn edger brands in New Zealand, by month

Share of searches by month for DeWalt, Husqvarna, Ryobi, Ozito. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltHusqvarnaRyobiStihlECHOMakitaGreenworksOzito
Oct 202539.4%54.9%2.4%1.3%0.63%0.58%0.47%0.37%
Nov 202547.3%46.8%2.8%1.4%0.63%0.63%0.27%0.32%
Dec 202543.6%49.8%2.9%1.2%0.81%0.81%0.4%0.52%
Jan 202642.6%50.1%3.1%1.5%0.75%0.99%0.35%0.64%
Feb 202644.6%49.6%2.4%1.1%0.62%0.79%0.34%0.51%
Mar 202645.4%49.2%2.5%0.92%0.69%0.63%0.34%0.4%
Apr 202645.1%49.2%3%0.92%0.58%0.4%0.46%0.29%
May 202648.1%47.6%1.8%0.74%0.79%0.4%0.34%0.28%
Jun 202655.8%40.8%1.2%0.46%0.7%0.41%0.46%0.23%
Jul 202653.6%43.1%1.2%0.57%0.63%0.25%0.5%0.13%
Aug 202655%41.4%1.3%0.6%0.73%0.3%0.48%0.24%
Sep 202653.5%41.3%2.3%0.85%0.79%0.51%0.45%0.28%

  1. 1.DeWalt

    53.5%

    Held 1st. 9.5K estimated branded searches, +4.3% vs prior month. Share -1.5 points.

  2. 2.Husqvarna

    41.3%

    Held 2nd. 7.3K estimated branded searches, +7.2% vs prior month. Share 0 points.

  3. 3.Ryobi

    2.3%

    Held 3rd. 410 estimated branded searches, +86.4% vs prior month. Share +1 points.

  4. 4.Stihl

    0.85%

    Moved from 5th to 4th. 150 estimated branded searches, +50% vs prior month. Share +0.2 points.

  5. 5.ECHO

    0.79%

    Moved from 4th to 5th. 140 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

  6. 6.Makita

    0.51%

    Moved from 7th to 6th. 90 estimated branded searches, +80% vs prior month. Share +0.2 points.

  7. 7.Greenworks

    0.45%

    Moved from 6th to 7th. 80 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Ozito

    0.28%

    Held 8th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare popularity between Ozito and its closest rivals

Every comparison with Ozito

20 comparisons

How has branded search demand for Ozito changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ozito in New Zealand rose from 6.9K to 7.9K.
  • Across the 12 months ending September 2026, Ozito’s share of searches among lawn edger brands in New Zealand held steady, from 0.37% to 0.28%.

How did search popularity change for New Zealand lawn edger brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among lawn edger brands in New Zealand, from 1.3% to 2.3%.

  2. In September 2026, DeWalt lost share of searches among lawn edger brands in New Zealand, from 55% to 53.5%.

  3. In September 2026, Makita rose from 7th to 6th among lawn edger brands in New Zealand.

  4. In September 2026, Stihl rose from 5th to 4th among lawn edger brands in New Zealand.

  5. In September 2026, ECHO fell from 4th to 5th among lawn edger brands in New Zealand.

  6. In September 2026, Greenworks fell from 6th to 7th among lawn edger brands in New Zealand.

How are Ozito’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Ozito’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • battery ozito
  • impact drill ozito
  • ozito
  • ozito air compressor
  • ozito airless sprayer
  • ozito angle grinder
  • ozito drill
  • ozito edger
  • ozito grinder
  • ozito impact wrench
  • ozito multi tool
  • ozito power tools
  • ozito power washer
  • ozito pxc
  • ozito rotary tool
  • ozito router
  • ozito tools
  • ozito water blaster
  • ozito waterblaster

Do you work for Ozito? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ozito compete?

Ozito is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands5th of 98.3%Show ranking
Hand sander brands4th of 68.3%Show ranking
Drywall sander brands3rd of 79.1%Show ranking
Power washer brands5th of 83.9%Show ranking
Edger brands5th of 710.9%Show ranking
Pressure washer brands4th of 714.9%Show ranking
Reel mower brands3rd of 67.7%Show ranking
Lawn edger brands8th of 80.28%Shown above
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Is Ozito your brand?

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