ECHO vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than ECHO among edger brands in New Zealand. Stihl had about 7,080 branded searches, while ECHO had 140. Stihl made up 20.3% of all edger brand searches we track, and ECHO accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about edger brands, Stihl appeared in four of the five answers and ECHO in none.
Who do people search for more?
Stihl, about 51 searches for every 1 for ECHO
Follow ECHO vs Stihl and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top edger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ECHO did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lawnmaster2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about edger brands
5 answers
Asked ChatGPT
“Which edger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best edger brands in New Zealand?”
Asked ChatGPT
“What's the best edger brand in New Zealand for a tidy lawn edge?”
Searched Google, AI Overview
“garden edger nz”
Searched Google, AI Overview
“battery edger”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ECHO or Stihl more popular in search?
This chart shows how often people search Google for ECHO and Stihl by name. Each line represents a brand's share of searches for all seven edger brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, ECHO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Husqvarna | Stihl | Ozito | Lawnmaster | ECHO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.9% | 17.5% | 29.8% | 20% | 10.6% | 2.9% | 0.34% |
| Nov 2025 | 16.5% | 23.5% | 26.2% | 21.1% | 9.9% | 2.5% | 0.35% |
| Dec 2025 | 17.2% | 24.6% | 22.9% | 21.8% | 10.8% | 2.3% | 0.37% |
| Jan 2026 | 18.2% | 20.2% | 24.1% | 23.2% | 11.5% | 2.4% | 0.36% |
| Feb 2026 | 19.3% | 17.5% | 25.8% | 24.8% | 9.7% | 2.6% | 0.32% |
| Mar 2026 | 19.6% | 21.4% | 25.6% | 20.8% | 10.2% | 2.1% | 0.36% |
| Apr 2026 | 20.4% | 18.5% | 26.2% | 21.9% | 10.9% | 1.8% | 0.31% |
| May 2026 | 20.4% | 15.4% | 25.9% | 26.6% | 9.7% | 1.5% | 0.43% |
| Jun 2026 | 22% | 17.6% | 23.4% | 23.6% | 11.3% | 1.6% | 0.4% |
| Jul 2026 | 22.3% | 16.8% | 23% | 23.9% | 12.4% | 1.3% | 0.34% |
| Aug 2026 | 21% | 20% | 21.6% | 22.9% | 12.6% | 1.5% | 0.38% |
| Sep 2026 | 23.2% | 21.5% | 20.8% | 20.3% | 11.7% | 2.1% | 0.4% |
How has the ECHO and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of ECHO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ECHO’s share of searches among edger brands in New Zealand moved from 0.34% to 0.4%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 12 months ending September 2026, Stihl’s share of searches among edger brands in New Zealand moved from 20% to 20.3%, and its estimated monthly branded searches moved from 7K to 7.1K.
How did search popularity change for New Zealand edger brands in September 2026?
4 changes
In September 2026, Makita overtook Stihl and Husqvarna to become the leader among edger brands in New Zealand, with 23.2% of the searches.
In September 2026, Ryobi overtook Stihl and Husqvarna to rank 2nd among edger brands in New Zealand, with 21.5% of the searches.
In September 2026, Stihl lost share of searches among edger brands in New Zealand, from 22.9% to 20.3%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using ECHO’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among edger brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.