Brandwave

ECHO vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than ECHO among brush cutter brands in New Zealand. Stihl had about 9,310 branded searches, while ECHO had 140. Stihl made up 37.3% of all brush cutter brand searches we track, and ECHO accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about brush cutter brands, Stihl appeared in all five answers and ECHO in three. Stihl was mentioned before ECHO in every answer.

Among brush cutter brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 67 searches for every 1 for ECHO

Stihl 9.3K searchesECHO 140 searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 5 of 5ECHO in 3 of 5

Who does AI recommend more?

Stihl, named ahead of ECHO in every answer

Stihl first in 4ECHO never first

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Top brush cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. ECHO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before ECHO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Makita4th
  5. Greenworks5th
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is ECHO or Stihl more popular in search?

This chart shows how often people search Google for ECHO and Stihl by name. Each line represents a brand's share of searches for all six brush cutter brands we track, month by month, from searches in New Zealand.

ECHO and Stihl among brush cutter brands in New Zealand, by month

Share of searches by month for Stihl, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlMakitaHusqvarnaECHOBoschGreenworks
Oct 202535.7%24.6%39.2%0.45%0.04%0.04%
Nov 202540.3%22.7%36.4%0.48%0.07%0.03%
Dec 202541.8%24.6%33%0.52%0.04%0.04%
Jan 202641.2%24.9%33.3%0.49%0.08%0.04%
Feb 202641.3%24.7%33.4%0.41%0.04%0.04%
Mar 202638%26.4%35%0.48%0.04%0.04%
Apr 202638.7%26.3%34.5%0.4%0.04%0.04%
May 202642.4%24.9%32.1%0.53%0.04%0.04%
Jun 202639.5%28.8%31.1%0.52%0.04%0%
Jul 202639.9%29.1%30.5%0.44%0.04%0.04%
Aug 202640.2%28.9%30.3%0.53%0.04%0.04%
Sep 202637.3%32.4%29.6%0.56%0.04%0.04%

How has the ECHO and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of ECHO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ECHO’s share of searches among brush cutter brands in New Zealand moved from 0.45% to 0.56%, and its estimated monthly branded searches moved from 120 to 140.
  • Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands in New Zealand moved from 35.7% to 37.3%, and its estimated monthly branded searches moved from 9.6K to 9.3K.

How did search popularity change for New Zealand brush cutter brands in September 2026?

2 changes

  1. In September 2026, Stihl lost share of searches among brush cutter brands in New Zealand, from 40.2% to 37.3%.

  2. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using ECHO’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECHO

2 branded search terms

  • echo blower
  • echo trimmer

Stihl

8 branded search terms

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl pole saw

How the Brand Demand Index is measured

Other head-to-heads among brush cutter brands

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