ECHO vs Husqvarna:Which is more popular?
In September 2026, Husqvarna had more branded searches than ECHO among backpack blower brands in New Zealand. Husqvarna had about 7,260 branded searches, while ECHO had 140. Husqvarna made up 43.4% of all backpack blower brand searches we track, and ECHO accounted for 0.84%. When we asked ChatGPT and Google AI Overviews about backpack blower brands, ECHO and Husqvarna each appeared in three of the four answers. Husqvarna was mentioned before ECHO in two out of three answers.
Who do people search for more?
Husqvarna, about 52 searches for every 1 for ECHO
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Husqvarna, named ahead of ECHO in 2 of 3 answers
Follow ECHO vs Husqvarna and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top backpack blower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ECHO and Husqvarna were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Husqvarna was listed before ECHO in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about backpack blower brands
4 answers
Asked ChatGPT
“Which backpack blower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best backpack blower brands in New Zealand?”
Asked ChatGPT
“What's the best backpack blower brand in New Zealand for garden cleanup?”
Searched Google, AI Overview
“leaf blower nz”
Searched Google, AI Overview
“backpack blower brands”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is ECHO or Husqvarna more popular in search?
This chart shows how often people search Google for ECHO and Husqvarna by name. Each line represents a brand's share of searches for all three backpack blower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, ECHO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Husqvarna | ECHO |
|---|---|---|---|
| Oct 2025 | 47.6% | 51.8% | 0.6% |
| Nov 2025 | 52.5% | 46.9% | 0.63% |
| Dec 2025 | 55.7% | 43.6% | 0.7% |
| Jan 2026 | 55.2% | 44.1% | 0.66% |
| Feb 2026 | 55.3% | 44.2% | 0.55% |
| Mar 2026 | 52.1% | 47.2% | 0.66% |
| Apr 2026 | 53% | 46.5% | 0.55% |
| May 2026 | 56.9% | 42.4% | 0.71% |
| Jun 2026 | 55.9% | 43.4% | 0.74% |
| Jul 2026 | 56.7% | 42.7% | 0.63% |
| Aug 2026 | 57.1% | 42.2% | 0.75% |
| Sep 2026 | 55.7% | 43.4% | 0.84% |
How has the ECHO and Husqvarna comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of ECHO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ECHO’s share of searches among backpack blower brands in New Zealand moved from 0.6% to 0.84%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among backpack blower brands in New Zealand moved from 51.8% to 43.4%, and its estimated monthly branded searches moved from 10.4K to 7.3K.
How did search popularity change for New Zealand backpack blower brands in September 2026?
2 changes
In September 2026, Husqvarna gained share of searches among backpack blower brands in New Zealand, from 42.2% to 43.4%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using ECHO’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among backpack blower brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.