Husqvarna vs Stihl:Which is more popular?
In September 2026, Husqvarna and Stihl were level in searches among garden tool brands in New Zealand, with an estimated 7.2K versus 7.1K branded searches, at 20.1% and 19.8% of the total. When we asked ChatGPT and Google AI Overviews about garden tool brands, Stihl appeared in four of the five answers and Husqvarna in none.
Who do people search for more?
Husqvarna and Stihl are searched for about as often as each other.
Who does AI mention more?
Stihl, mentioned in 4 of 5 answers, Husqvarna in 0
Who does AI recommend more?
Stihl, the only one of the two named
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Top garden tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Husqvarna did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden tool brands
5 answers
Asked ChatGPT
“Which garden tool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best garden tool brands in New Zealand?”
Asked ChatGPT
“What's the best garden tool brand in New Zealand for pruning and trimming?”
Searched Google, AI Overview
“gardening tools nz”
Searched Google, AI Overview
“secateurs nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Husqvarna or Stihl more popular in search?
This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all 13 garden tool brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Husqvarna | Stihl | Fiskars | Gardena | Bahco | Felco | Wolf-Garten | Darlac | Spear & Jackson | Cyclone | Trojan |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 19.3% | 27.9% | 18.9% | 3.5% | 2% | 0.7% | 0.3% | 0.43% | 0.11% | 0.19% | 0.05% | 0.11% |
| Nov 2025 | 23.6% | 25% | 24% | 19.7% | 3% | 2.7% | 0.75% | 0.35% | 0.42% | 0.07% | 0.16% | 0.07% | 0.14% |
| Dec 2025 | 23.5% | 25.7% | 21.2% | 20.6% | 3.5% | 3.1% | 0.96% | 0.52% | 0.52% | 0.07% | 0.22% | 0.07% | 0.12% |
| Jan 2026 | 24.7% | 22.3% | 23% | 22.6% | 3.2% | 2% | 0.86% | 0.4% | 0.38% | 0.13% | 0.13% | 0.08% | 0.13% |
| Feb 2026 | 25.4% | 19.6% | 24.7% | 24.2% | 2.6% | 1.3% | 0.91% | 0.46% | 0.43% | 0.09% | 0.14% | 0.09% | 0.14% |
| Mar 2026 | 25.1% | 22.7% | 24.6% | 20.4% | 2.8% | 1.6% | 0.93% | 0.76% | 0.58% | 0.18% | 0.15% | 0.09% | 0.15% |
| Apr 2026 | 25.8% | 20.4% | 25.5% | 21.6% | 3% | 1% | 0.97% | 0.61% | 0.46% | 0.15% | 0.21% | 0.06% | 0.15% |
| May 2026 | 24.5% | 16.7% | 25.2% | 26.1% | 3.3% | 1.2% | 1.2% | 0.79% | 0.49% | 0.15% | 0.12% | 0.09% | 0.15% |
| Jun 2026 | 26.7% | 19.1% | 23.4% | 23.9% | 3% | 1% | 1.3% | 0.74% | 0.44% | 0.13% | 0.13% | 0.13% | 0.13% |
| Jul 2026 | 26.5% | 18.4% | 23% | 24.2% | 3.9% | 0.96% | 1.3% | 0.82% | 0.58% | 0.14% | 0.14% | 0.07% | 0.1% |
| Aug 2026 | 26% | 21.8% | 21.3% | 22.8% | 3.4% | 1.2% | 1.2% | 0.95% | 0.76% | 0.16% | 0.16% | 0.1% | 0.13% |
| Sep 2026 | 29.1% | 23.7% | 20.1% | 19.8% | 3% | 1.5% | 1.1% | 0.62% | 0.59% | 0.11% | 0.11% | 0.08% | 0.08% |
How has the Husqvarna and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stihl took it in May 2026, Husqvarna took it in September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among garden tool brands in New Zealand moved from 27.9% to 20.1%, and its estimated monthly branded searches moved from 10.3K to 7.2K.
- Across the 12 months ending September 2026, Stihl’s share of searches among garden tool brands in New Zealand moved from 18.9% to 19.8%, and its estimated monthly branded searches moved from 7K to 7.1K.
How did search popularity change for New Zealand garden tool brands in September 2026?
3 changes
In September 2026, Ryobi overtook Stihl to rank 2nd among garden tool brands in New Zealand, with 23.7% of the searches.
In September 2026, Stihl lost share of searches among garden tool brands in New Zealand, from 22.8% to 19.8%.
In September 2026, Husqvarna lost share of searches among garden tool brands in New Zealand, from 21.3% to 20.1%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garden tool brands
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