Husqvarna vs Stihl:Which is more popular?
In September 2026, Husqvarna had more branded searches than Stihl among power broom brands in New Zealand. Husqvarna had about 7,260 branded searches, while Stihl had 7,080. Husqvarna made up 50.1% of all power broom brand searches we track, and Stihl accounted for 48.9%. When we asked ChatGPT and Google AI Overviews about power broom brands, Stihl appeared in four of the five answers and Husqvarna in three. Stihl was mentioned before Husqvarna in every answer.
Who do people search for more?
Husqvarna and Stihl are searched for about as often as each other.
Who does AI mention more?
Stihl, mentioned in 4 of 5 answers, Husqvarna in 3
Who does AI recommend more?
Stihl, named ahead of Husqvarna in every answer
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Top power broom brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Husqvarna was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Husqvarna in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about power broom brands
5 answers
Asked ChatGPT
“Which power broom brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power broom brands in New Zealand?”
Asked ChatGPT
“What's the best power broom brand in New Zealand for driveway cleaning?”
Searched Google, AI Overview
“best power broom”
Searched Google, AI Overview
“electric power broom”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Husqvarna or Stihl more popular in search?
This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all three power broom brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna | Stihl | ECHO |
|---|---|---|---|
| Oct 2025 | 59.5% | 39.9% | 0.68% |
| Nov 2025 | 55% | 44.2% | 0.74% |
| Dec 2025 | 50.8% | 48.4% | 0.81% |
| Jan 2026 | 50.5% | 48.8% | 0.75% |
| Feb 2026 | 50.6% | 48.8% | 0.63% |
| Mar 2026 | 54.8% | 44.5% | 0.76% |
| Apr 2026 | 54.2% | 45.2% | 0.64% |
| May 2026 | 49% | 50.2% | 0.82% |
| Jun 2026 | 49.4% | 49.8% | 0.84% |
| Jul 2026 | 48.7% | 50.6% | 0.71% |
| Aug 2026 | 48.1% | 51.1% | 0.85% |
| Sep 2026 | 50.1% | 48.9% | 0.97% |
How has the Husqvarna and Stihl comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Stihl took it in May 2026, Husqvarna took it in September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among power broom brands in New Zealand moved from 59.5% to 50.1%, and its estimated monthly branded searches moved from 10.4K to 7.3K.
- Across the 12 months ending September 2026, Stihl’s share of searches among power broom brands in New Zealand moved from 39.9% to 48.9%, and its estimated monthly branded searches moved from 7K to 7.1K.
How did search popularity change for New Zealand power broom brands in September 2026?
2 changes
In September 2026, Husqvarna overtook Stihl to become the leader among power broom brands in New Zealand, with 50.1% of the searches.
In September 2026, Stihl lost share of searches among power broom brands in New Zealand, from 51.1% to 48.9%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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