Husqvarna vs Makita:Which is more popular?
In September 2026, Husqvarna had more branded searches than Makita among lawn edger brands in New Zealand. Husqvarna had about 7,190 branded searches, while Makita had 90. Husqvarna made up 40.9% of all lawn edger brand searches we track, and Makita accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about lawn edger brands, Makita appeared in all five answers and Husqvarna in one. Makita was mentioned before Husqvarna in every answer.
Who do people search for more?
Husqvarna, about 80 searches for every 1 for Makita
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of Husqvarna in every answer
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Top lawn edger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Husqvarna was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Husqvarna in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn edger brands
5 answers
Asked ChatGPT
“Which lawn edger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lawn edger brands in New Zealand?”
Asked ChatGPT
“What's the best lawn edger brand in New Zealand for a tidy lawn edge?”
Searched Google, AI Overview
“best lawn edger”
Searched Google, AI Overview
“cordless lawn edger”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Husqvarna or Makita more popular in search?
This chart shows how often people search Google for Husqvarna and Makita by name. Each line represents a brand's share of searches for all eight lawn edger brands we track, month by month, from searches in New Zealand.
Share of searches by month for Husqvarna, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Husqvarna | Ryobi | Stihl | ECHO | Makita | Greenworks | Ozito |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.7% | 54.7% | 2.4% | 1.3% | 0.48% | 0.58% | 0.48% | 0.37% |
| Nov 2025 | 47.6% | 46.6% | 2.8% | 1.4% | 0.5% | 0.63% | 0.27% | 0.32% |
| Dec 2025 | 43.9% | 49.7% | 2.9% | 1.2% | 0.64% | 0.81% | 0.41% | 0.52% |
| Jan 2026 | 42.9% | 50% | 3.1% | 1.5% | 0.53% | 0.99% | 0.35% | 0.64% |
| Feb 2026 | 44.9% | 49.3% | 2.4% | 1.1% | 0.51% | 0.8% | 0.34% | 0.51% |
| Mar 2026 | 45.8% | 48.8% | 2.5% | 0.93% | 0.52% | 0.64% | 0.35% | 0.41% |
| Apr 2026 | 45.5% | 48.9% | 3% | 0.93% | 0.41% | 0.41% | 0.47% | 0.29% |
| May 2026 | 48.6% | 47.3% | 1.8% | 0.74% | 0.52% | 0.4% | 0.34% | 0.29% |
| Jun 2026 | 56.2% | 40.6% | 1.2% | 0.47% | 0.41% | 0.41% | 0.47% | 0.23% |
| Jul 2026 | 54.1% | 42.8% | 1.2% | 0.57% | 0.45% | 0.25% | 0.51% | 0.13% |
| Aug 2026 | 55.6% | 41% | 1.3% | 0.61% | 0.43% | 0.31% | 0.49% | 0.24% |
| Sep 2026 | 54% | 40.9% | 2.3% | 0.85% | 0.63% | 0.51% | 0.46% | 0.28% |
How has the Husqvarna and Makita comparison changed over the last 12 months?
3 findings
- Husqvarna was ahead of Makita in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn edger brands in New Zealand moved from 54.7% to 40.9%, and its estimated monthly branded searches moved from 10.3K to 7.2K.
- Across the 12 months ending September 2026, Makita’s share of searches among lawn edger brands in New Zealand moved from 0.58% to 0.51%, and its estimated monthly branded searches moved from 110 to 90.
How did search popularity change for New Zealand lawn edger brands in September 2026?
2 changes
In September 2026, Makita rose from 7th to 6th among lawn edger brands in New Zealand.
Estimated monthly branded searches for Husqvarna in New Zealand fell 30.1% over 12 measured months, from 10.3K to 7.2K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lawn edger brands
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