Brandwave

Husqvarna vs Stihl:Which is more popular?

In September 2026, Husqvarna had more branded searches than Stihl among lawn edger brands in New Zealand. Husqvarna had about 7,190 branded searches, while Stihl had 150. Husqvarna made up 40.9% of all lawn edger brand searches we track, and Stihl accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about lawn edger brands, Stihl appeared in three of the five answers and Husqvarna in one. Stihl was mentioned before Husqvarna in every answer that named either.

Among lawn edger brands in New Zealand in September 2026

Who do people search for more?

Husqvarna, about 48 searches for every 1 for Stihl

Husqvarna 7.2K searchesStihl 150 searches

Who does AI mention more?

Stihl, mentioned in 3 of 5 answers, Husqvarna in 1

Stihl in 3 of 5Husqvarna in 1 of 5

Who does AI recommend more?

Stihl, named ahead of Husqvarna in 3 of 3 answers

Stihl first in 3Husqvarna never first

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Husqvarna in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. Makita2nd
  3. Stihl3rd
  4. Ozito4th
  5. Husqvarna5th
  6. DeWalt–
  7. ECHO–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Husqvarna or Stihl more popular in search?

This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all eight lawn edger brands we track, month by month, from searches in New Zealand.

Husqvarna and Stihl among lawn edger brands in New Zealand, by month

Share of searches by month for Husqvarna, Stihl. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltHusqvarnaRyobiStihlECHOMakitaGreenworksOzito
Oct 202539.7%54.7%2.4%1.3%0.48%0.58%0.48%0.37%
Nov 202547.6%46.6%2.8%1.4%0.5%0.63%0.27%0.32%
Dec 202543.9%49.7%2.9%1.2%0.64%0.81%0.41%0.52%
Jan 202642.9%50%3.1%1.5%0.53%0.99%0.35%0.64%
Feb 202644.9%49.3%2.4%1.1%0.51%0.8%0.34%0.51%
Mar 202645.8%48.8%2.5%0.93%0.52%0.64%0.35%0.41%
Apr 202645.5%48.9%3%0.93%0.41%0.41%0.47%0.29%
May 202648.6%47.3%1.8%0.74%0.52%0.4%0.34%0.29%
Jun 202656.2%40.6%1.2%0.47%0.41%0.41%0.47%0.23%
Jul 202654.1%42.8%1.2%0.57%0.45%0.25%0.51%0.13%
Aug 202655.6%41%1.3%0.61%0.43%0.31%0.49%0.24%
Sep 202654%40.9%2.3%0.85%0.63%0.51%0.46%0.28%

How has the Husqvarna and Stihl comparison changed over the last 12 months?

3 findings
  • Husqvarna was ahead of Stihl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn edger brands in New Zealand moved from 54.7% to 40.9%, and its estimated monthly branded searches moved from 10.3K to 7.2K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among lawn edger brands in New Zealand moved from 1.3% to 0.85%, and its estimated monthly branded searches moved from 240 to 150.

How did search popularity change for New Zealand lawn edger brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Stihl in New Zealand fell 37.5% over 12 measured months, from 240 to 150 in September 2026.

  2. Estimated monthly branded searches for Husqvarna in New Zealand fell 30.1% over 12 measured months, from 10.3K to 7.2K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

9 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna hamilton
  • husqvarna motorbike
  • husqvarna weed eater

Stihl

2 branded search terms

  • stihl edger
  • stihl lawn edger

How the Brand Demand Index is measured

Other head-to-heads among lawn edger brands

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