Brandwave

Husqvarna vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Husqvarna among grass trimmer brands in New Zealand. Stihl had about 9,310 branded searches, while Husqvarna had 7,260. Stihl made up 27.9% of all grass trimmer brand searches we track, and Husqvarna accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about grass trimmer brands, Stihl appeared in all five answers and Husqvarna in two. Stihl was mentioned before Husqvarna in four out of five answers.

Among grass trimmer brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 28% more searches than Husqvarna

Stihl 9.3K searchesHusqvarna 7.3K searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 5 of 5Husqvarna in 2 of 5

Who does AI recommend more?

Stihl, named ahead of Husqvarna in 4 of 5 answers

Stihl first in 4Husqvarna first in 1

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Top grass trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Husqvarna was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was listed before Husqvarna in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. ECHO5th
  6. Greenworks–
  7. Bosch–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grass trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Husqvarna or Stihl more popular in search?

This chart shows how often people search Google for Husqvarna and Stihl by name. Each line represents a brand's share of searches for all eight grass trimmer brands we track, month by month, from searches in New Zealand.

Husqvarna and Stihl among grass trimmer brands in New Zealand, by month

Share of searches by month for Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiMakitaHusqvarnaECHOGreenworksBoschMilwaukee
Oct 202527.9%21.6%19.2%30.4%0.35%0.32%0.09%0.03%
Nov 202529%27.9%16.3%25.9%0.35%0.35%0.1%0.02%
Dec 202529.3%29.6%17.3%23%0.37%0.37%0.1%0.05%
Jan 202630.8%25.2%18.6%24.6%0.37%0.39%0.06%0.03%
Feb 202632.2%22.1%19.2%25.7%0.32%0.32%0.09%0.03%
Mar 202628.5%25.4%19.7%25.8%0.36%0.21%0.03%0.03%
Apr 202630%22.6%20.4%26.3%0.31%0.28%0.09%0.03%
May 202634.8%18.2%20.4%25.9%0.43%0.22%0.06%0.03%
Jun 202631.3%20.8%22.8%24.3%0.42%0.24%0.03%0.03%
Jul 202631.9%20.1%23.3%24.1%0.35%0.18%0.04%0.04%
Aug 202630.8%23.5%22.2%22.8%0.4%0.24%0.07%0.03%
Sep 202627.9%25.4%24.3%21.7%0.42%0.21%0.06%0.03%

How has the Husqvarna and Stihl comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Stihl took it in November 2025.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among grass trimmer brands in New Zealand moved from 30.4% to 21.7%, and its estimated monthly branded searches moved from 10.4K to 7.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among grass trimmer brands in New Zealand held steady at 27.9%, and its estimated monthly branded searches moved from 9.6K to 9.3K.

How did search popularity change for New Zealand grass trimmer brands in September 2026?

3 changes

  1. In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.

  2. In September 2026, Stihl lost share of searches among grass trimmer brands in New Zealand, from 30.8% to 27.9%.

  3. In September 2026, Husqvarna lost share of searches among grass trimmer brands in New Zealand, from 22.8% to 21.7%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Husqvarna’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

10 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna motorbike
  • husqvarna weed eater

Stihl

8 branded search terms

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl pole saw

How the Brand Demand Index is measured

Other head-to-heads among grass trimmer brands

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