Brandwave

ECHO vs Husqvarna:Which is more popular?

In September 2026, Husqvarna had more branded searches than ECHO among grass trimmer brands in New Zealand. Husqvarna had about 7,260 branded searches, while ECHO had 140. Husqvarna made up 21.7% of all grass trimmer brand searches we track, and ECHO accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about grass trimmer brands, Husqvarna appeared in two of the five answers and ECHO in one. Husqvarna was mentioned before ECHO in every answer that named either.

Among grass trimmer brands in New Zealand in September 2026

Who do people search for more?

Husqvarna, about 52 searches for every 1 for ECHO

Husqvarna 7.3K searchesECHO 140 searches

Who does AI mention more?

Husqvarna, mentioned in 2 of 5 answers, ECHO in 1

Husqvarna in 2 of 5ECHO in 1 of 5

Who does AI recommend more?

Husqvarna, named ahead of ECHO in 2 of 2 answers

Husqvarna first in 2ECHO never first

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Top grass trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ECHO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna was listed before ECHO in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. ECHO5th
  6. Greenworks–
  7. Bosch–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grass trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ECHO or Husqvarna more popular in search?

This chart shows how often people search Google for ECHO and Husqvarna by name. Each line represents a brand's share of searches for all eight grass trimmer brands we track, month by month, from searches in New Zealand.

ECHO and Husqvarna among grass trimmer brands in New Zealand, by month

Share of searches by month for Husqvarna, ECHO. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiMakitaHusqvarnaECHOGreenworksBoschMilwaukee
Oct 202527.9%21.6%19.2%30.4%0.35%0.32%0.09%0.03%
Nov 202529%27.9%16.3%25.9%0.35%0.35%0.1%0.02%
Dec 202529.3%29.6%17.3%23%0.37%0.37%0.1%0.05%
Jan 202630.8%25.2%18.6%24.6%0.37%0.39%0.06%0.03%
Feb 202632.2%22.1%19.2%25.7%0.32%0.32%0.09%0.03%
Mar 202628.5%25.4%19.7%25.8%0.36%0.21%0.03%0.03%
Apr 202630%22.6%20.4%26.3%0.31%0.28%0.09%0.03%
May 202634.8%18.2%20.4%25.9%0.43%0.22%0.06%0.03%
Jun 202631.3%20.8%22.8%24.3%0.42%0.24%0.03%0.03%
Jul 202631.9%20.1%23.3%24.1%0.35%0.18%0.04%0.04%
Aug 202630.8%23.5%22.2%22.8%0.4%0.24%0.07%0.03%
Sep 202627.9%25.4%24.3%21.7%0.42%0.21%0.06%0.03%

How has the ECHO and Husqvarna comparison changed over the last 12 months?

3 findings
  • Husqvarna was ahead of ECHO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ECHO’s share of searches among grass trimmer brands in New Zealand moved from 0.35% to 0.42%, and its estimated monthly branded searches moved from 120 to 140.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among grass trimmer brands in New Zealand moved from 30.4% to 21.7%, and its estimated monthly branded searches moved from 10.4K to 7.3K.

How did search popularity change for New Zealand grass trimmer brands in September 2026?

3 changes

  1. In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.

  2. In September 2026, Husqvarna lost share of searches among grass trimmer brands in New Zealand, from 22.8% to 21.7%.

  3. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using ECHO’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECHO

2 branded search terms

  • echo blower
  • echo trimmer

Husqvarna

10 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna motorbike
  • husqvarna weed eater

How the Brand Demand Index is measured

Other head-to-heads among grass trimmer brands

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