ECHO vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than ECHO among grass trimmer brands in New Zealand. Makita had about 8,100 branded searches, while ECHO had 140. Makita made up 24.3% of all grass trimmer brand searches we track, and ECHO accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about grass trimmer brands, Makita appeared in all five answers and ECHO in one. Makita was mentioned before ECHO in every answer.
Who do people search for more?
Makita, about 58 searches for every 1 for ECHO
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of ECHO in every answer
Follow ECHO vs Makita and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top grass trimmer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. ECHO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before ECHO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grass trimmer brands
5 answers
Asked ChatGPT
“Which grass trimmer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grass trimmer brands in New Zealand?”
Asked ChatGPT
“What's the best grass trimmer brand in New Zealand for a medium backyard?”
Searched Google, AI Overview
“grass trimmer nz”
Searched Google, AI Overview
“best line trimmer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ECHO or Makita more popular in search?
This chart shows how often people search Google for ECHO and Makita by name. Each line represents a brand's share of searches for all eight grass trimmer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, ECHO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Ryobi | Makita | Husqvarna | ECHO | Greenworks | Bosch | Milwaukee |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 21.6% | 19.2% | 30.4% | 0.35% | 0.32% | 0.09% | 0.03% |
| Nov 2025 | 29% | 27.9% | 16.3% | 25.9% | 0.35% | 0.35% | 0.1% | 0.02% |
| Dec 2025 | 29.3% | 29.6% | 17.3% | 23% | 0.37% | 0.37% | 0.1% | 0.05% |
| Jan 2026 | 30.8% | 25.2% | 18.6% | 24.6% | 0.37% | 0.39% | 0.06% | 0.03% |
| Feb 2026 | 32.2% | 22.1% | 19.2% | 25.7% | 0.32% | 0.32% | 0.09% | 0.03% |
| Mar 2026 | 28.5% | 25.4% | 19.7% | 25.8% | 0.36% | 0.21% | 0.03% | 0.03% |
| Apr 2026 | 30% | 22.6% | 20.4% | 26.3% | 0.31% | 0.28% | 0.09% | 0.03% |
| May 2026 | 34.8% | 18.2% | 20.4% | 25.9% | 0.43% | 0.22% | 0.06% | 0.03% |
| Jun 2026 | 31.3% | 20.8% | 22.8% | 24.3% | 0.42% | 0.24% | 0.03% | 0.03% |
| Jul 2026 | 31.9% | 20.1% | 23.3% | 24.1% | 0.35% | 0.18% | 0.04% | 0.04% |
| Aug 2026 | 30.8% | 23.5% | 22.2% | 22.8% | 0.4% | 0.24% | 0.07% | 0.03% |
| Sep 2026 | 27.9% | 25.4% | 24.3% | 21.7% | 0.42% | 0.21% | 0.06% | 0.03% |
How has the ECHO and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of ECHO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ECHO’s share of searches among grass trimmer brands in New Zealand moved from 0.35% to 0.42%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands in New Zealand moved from 19.2% to 24.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand grass trimmer brands in September 2026?
2 changes
In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ECHO’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among grass trimmer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.