ECHO vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than ECHO among post hole digger brands in New Zealand. Makita had about 8,100 branded searches, while ECHO had 140. Makita made up 46.2% of all post hole digger brand searches we track, and ECHO accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about post hole digger brands, neither ECHO nor Makita appeared in any of the four answers.
Who do people search for more?
Makita, about 58 searches for every 1 for ECHO
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top post hole digger brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither ECHO nor Makita showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about post hole digger brands
4 answers
Asked ChatGPT
“Which post hole digger brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best post hole digger brands in New Zealand?”
Asked ChatGPT
“What's the best post hole digger brand in New Zealand for fence posts?”
Searched Google, AI Overview
“post hole digger nz”
Searched Google, AI Overview
“post hole auger nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ECHO or Makita more popular in search?
This chart shows how often people search Google for ECHO and Makita by name. Each line represents a brand's share of searches for all three post hole digger brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, ECHO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Makita | ECHO |
|---|---|---|---|
| Oct 2025 | 58.8% | 40.5% | 0.74% |
| Nov 2025 | 63.5% | 35.7% | 0.76% |
| Dec 2025 | 62.4% | 36.8% | 0.78% |
| Jan 2026 | 61.8% | 37.4% | 0.74% |
| Feb 2026 | 62.2% | 37.2% | 0.62% |
| Mar 2026 | 58.6% | 40.7% | 0.74% |
| Apr 2026 | 59.1% | 40.3% | 0.61% |
| May 2026 | 62.5% | 36.7% | 0.78% |
| Jun 2026 | 57.4% | 41.8% | 0.76% |
| Jul 2026 | 57.5% | 41.9% | 0.63% |
| Aug 2026 | 57.7% | 41.6% | 0.76% |
| Sep 2026 | 53% | 46.2% | 0.8% |
How has the ECHO and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of ECHO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ECHO’s share of searches among post hole digger brands in New Zealand moved from 0.74% to 0.8%, and its estimated monthly branded searches moved from 120 to 140.
- Across the 12 months ending September 2026, Makita’s share of searches among post hole digger brands in New Zealand moved from 40.5% to 46.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand post hole digger brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among post hole digger brands in New Zealand, from 41.6% to 46.2%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using ECHO’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among post hole digger brands
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