Brandwave

Honda vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Honda among earth auger brands in New Zealand. Stihl had about 7,080 branded searches, while Honda had 60. Stihl made up 25.6% of all earth auger brand searches we track, and Honda accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about earth auger brands, both Honda and Stihl appeared in all four answers. Honda and Stihl were each mentioned first in two of the four answers.

Among earth auger brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 118 searches for every 1 for Honda

Stihl 7.1K searchesHonda 60 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Honda in 4 of 4Stihl in 4 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Honda first in 2Stihl first in 2

Follow Honda vs Stihl and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top earth auger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Honda and Stihl showed up in all four answers. Honda and Stihl were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Honda1st
  3. Hyundai3rd
  4. ECHO4th
  5. Makita5th
  6. Husqvarna–
  7. DeWalt–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hyundai2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about earth auger brands

4 answers

  • Asked ChatGPT

    “Which earth auger brand should I buy in New Zealand?”

    1. 1Honda
    2. 2Stihl
    3. 3Hyundai
    4. 4Makita

  • Asked ChatGPT

    “What are the best earth auger brands in New Zealand?”

    1. 1Stihl
    2. 2Honda
    3. 3ECHO
    4. 4Hyundai

  • Asked ChatGPT

    “What's the best earth auger brand in New Zealand for digging fence holes?”

    1. 1Honda
    2. 2Stihl

  • Searched Google, AI Overview

    “earth auger nz”

    1. 1Stihl
    2. 2Honda

  • Searched Google, AI Overview

    “post hole auger”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Honda or Stihl more popular in search?

This chart shows how often people search Google for Honda and Stihl by name. Each line represents a brand's share of searches for all eight earth auger brands we track, month by month, from searches in New Zealand.

Honda and Stihl among earth auger brands in New Zealand, by month

Share of searches by month for Stihl, Honda. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaHusqvarnaStihlDeWaltECHOHondaHyundaiGreenworks
Oct 202523.3%36.6%24.6%14.8%0.42%0.21%0.04%0.04%
Nov 202520.9%32.8%26.6%19%0.44%0.16%0.03%0%
Dec 202523.5%30.7%29.7%15.4%0.5%0.14%0.04%0.04%
Jan 202623.5%30.8%30%14.9%0.46%0.18%0.04%0.04%
Feb 202623.3%30.9%29.9%15.2%0.39%0.18%0.04%0.04%
Mar 202624.6%32%26%16.7%0.45%0.22%0.04%0%
Apr 202624.8%32.1%26.7%15.8%0.38%0.19%0.04%0%
May 202623.5%29.9%30.5%15.4%0.5%0.21%0.04%0%
Jun 202625.2%26.8%27%20.1%0.46%0.34%0.04%0%
Jul 202626.4%27.3%28.3%17.3%0.4%0.24%0.04%0%
Aug 202625.6%26.5%27.8%19.3%0.46%0.31%0.04%0%
Sep 202629.2%26.5%25.6%18%0.51%0.22%0.04%0%

How has the Honda and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of Honda in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Honda’s share of searches among earth auger brands in New Zealand moved from 0.21% to 0.22%, and its estimated monthly branded searches held steady at 60.
  • Across the 12 months ending September 2026, Stihl’s share of searches among earth auger brands in New Zealand moved from 24.6% to 25.6%, and its estimated monthly branded searches moved from 7K to 7.1K.

How did search popularity change for New Zealand earth auger brands in September 2026?

2 changes

  1. In September 2026, Makita overtook Stihl and Husqvarna to become the leader among earth auger brands in New Zealand, with 29.2% of the searches.

  2. In September 2026, Stihl lost share of searches among earth auger brands in New Zealand, from 27.8% to 25.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Honda’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda

2 branded search terms

  • honda auger
  • honda post hole borer

Stihl

2 branded search terms

  • 500i stihl
  • stihl

How the Brand Demand Index is measured

Other head-to-heads among earth auger brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free