Brandwave

How popular isNilfisk?

In September 2026, people searched for Nilfisk by name about 510 times in New Zealand, a 29.2% decrease from the previous year. These searches made up 0% of all New Zealand snow foam lance brand searches, placing Nilfisk third out of three brands. When we asked both ChatGPT and Google AI Overviews about snow foam lance brands, Nilfisk appeared in three of the five answers and was the third most recommended of the three.

Search and AI answers in September 2026

Nilfisk is the third most searched of 3 competitors and the third most recommended in AI answers.

  1. KarcherShare of searches 90.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. AutoglymShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. NilfiskShare of searches 0%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Nilfisk website (opens in a new tab)

Follow Nilfisk and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top snow foam lance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nilfisk was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nilfisk is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Autoglym1st
  2. Karcher2nd
  3. Nilfisk3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Autoglym3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nilfisk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about snow foam lance brands

5 answers

  • Asked ChatGPT

    “Which snow foam lance brand should I buy in New Zealand?”

    1. 1Karcher
    2. 2Nilfisk

  • Asked ChatGPT

    “What are the best snow foam lance brands in New Zealand?”

    1. 1Autoglym
    2. 2Karcher

  • Asked ChatGPT

    “What's the best snow foam lance brand in New Zealand for a car wash?”

    1. 1Autoglym
    2. 2Karcher

  • Searched Google, AI Overview

    “best snow foam lance”

    1. 1Karcher
    2. 2Nilfisk

  • Searched Google, AI Overview

    “foam cannon for cars”

    1. 1Autoglym
    2. 2Karcher
    3. 3Nilfisk

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which snow foam lance brands compete with Nilfisk?

Nilfisk against snow foam lance brands in New Zealand, by month

Share of searches by month for Karcher, Autoglym, Nilfisk. The figures are in the table below the chart.

View monthly share of searches table
MonthKarcherAutoglymNilfisk
Oct 202589.8%9.9%0.31%
Nov 202590.5%9.5%0%
Dec 202588.2%11.5%0.25%
Jan 202687.6%12.1%0.3%
Feb 202687.9%11.7%0.37%
Mar 202686%13.6%0.36%
Apr 202690.3%9.7%0%
May 202691.5%8.5%0%
Jun 202693.5%6.5%0%
Jul 202693.3%6.7%0%
Aug 202689.8%9.9%0.31%
Sep 202690.6%9.4%0%

  1. 1.Karcher

    90.6%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Autoglym

    9.4%

    Held 2nd. 300 estimated branded searches, -6.3% vs prior month. Share -0.5 points.

  3. 3.Nilfisk

    0%

    Held 3rd. 0 estimated branded searches, -100% vs prior month. Share -0.3 points.

Compare popularity between Nilfisk and its closest rivals

Every comparison with Nilfisk

6 comparisons

How has branded search demand for Nilfisk changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nilfisk in New Zealand fell from 720 to 510.
  • Across the 12 months ending September 2026, Nilfisk’s share of searches among snow foam lance brands in New Zealand held steady, from 0.31% to 0%.

How did search popularity change for New Zealand snow foam lance brands in September 2026?

3 changes

  1. In September 2026, Karcher gained share of searches among snow foam lance brands in New Zealand, from 89.8% to 90.6%.

  2. In September 2026, Autoglym lost share of searches among snow foam lance brands in New Zealand, from 9.9% to 9.4%.

  3. Estimated monthly branded searches for Nilfisk in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Nilfisk’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nilfisk’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nilfisk dust extractor
  • nilfisk pressure washer
  • nilfisk snow foam
  • nilfisk water blaster
  • nilfisk waterblaster

Do you work for Nilfisk? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nilfisk compete?

Nilfisk is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pressure washer brands5th of 71.7%Show ranking
Dust extractor brands8th of 80.05%Show ranking
Snow foam lance brands3rd of 30%Shown above
Creator with pink hair and a pink jacket

Is Nilfisk your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free