Stihl vs Toro:Which is more popular in New Zealand?
In October 2026, Stihl had more branded searches than Toro among lawn mower brands in New Zealand. Stihl had about 1,260 branded searches, while Toro had 310. Stihl made up 6.2% of all lawn mower brand searches we track, and Toro accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Stihl appeared in three of the five answers and Toro in none.
Who do people search for more?
Stihl, about 4 searches for every 1 for Toro
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Top lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Toro did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Honda Power Equipment1st- Stihl2nd
Masport3rd
Victa4th
Makita5th
Greenworks6th
Lawnmaster7th
Rover8th
Husqvarna9th- +2 more
Toro–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lawnmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Toro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn mower brands
5 answers
Asked ChatGPT
“Which lawn mower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best lawn mower brands in New Zealand?”
Asked ChatGPT
“What's the best lawn mower brand in New Zealand for a medium backyard?”
Searched Google, AI Overview
“ride on mower nz”
Searched Google, AI Overview
“cordless lawn mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Stihl or Toro more popular in search?
This chart shows how often people search Google for Stihl and Toro by name. Each line represents a brand's share of searches for all 12 lawn mower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Toro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Masport | Lawnmaster | Victa | Stihl | Husqvarna | Greenworks | Honda Power Equipment | Makita | Toro | Cub Cadet | Rover |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.4% | 25.6% | 7.1% | 6.3% | 9% | 6.5% | 3.8% | 6.1% | 2.3% | 2.5% | 1.5% | 1% |
| Dec 2025 | 29.5% | 22.4% | 8.2% | 6.7% | 8.7% | 6.9% | 3.8% | 6.1% | 2.4% | 2.6% | 1.5% | 1.3% |
| Jan 2026 | 29.6% | 22.5% | 8.3% | 8.3% | 8.7% | 6.5% | 3.3% | 5% | 2% | 3% | 1.5% | 1.4% |
| Feb 2026 | 26.1% | 23.6% | 8.6% | 7.1% | 7.2% | 6.8% | 4.5% | 8.4% | 2.1% | 2.7% | 1.8% | 1.2% |
| Mar 2026 | 24.9% | 22.4% | 8.5% | 5.7% | 9.4% | 10.5% | 4.1% | 6.2% | 2% | 3.1% | 1.6% | 1.6% |
| Apr 2026 | 27.2% | 24.5% | 7.6% | 6.2% | 8.4% | 7.2% | 4.5% | 5.5% | 2.2% | 3.6% | 1.4% | 1.7% |
| May 2026 | 27.1% | 20.2% | 7.5% | 7.5% | 10.1% | 7.2% | 4% | 6.7% | 2.2% | 4% | 1.9% | 1.6% |
| Jun 2026 | 29.9% | 22.3% | 6.7% | 6.7% | 8.6% | 6.9% | 3.8% | 6% | 2.4% | 3.4% | 2.1% | 1.2% |
| Jul 2026 | 27% | 24.3% | 9% | 7.3% | 8.1% | 6.9% | 3.6% | 6.2% | 1.7% | 3% | 1.7% | 1.3% |
| Aug 2026 | 27.7% | 25% | 7.5% | 7.5% | 8.3% | 6.3% | 5% | 5.2% | 2.2% | 3.3% | 1.1% | 1.1% |
| Sep 2026 | 30.3% | 22.6% | 8.3% | 8.3% | 8.8% | 5.7% | 3.9% | 5% | 2% | 2.6% | 1.5% | 1% |
| Oct 2026 | 36% | 26.5% | 6.4% | 6.4% | 6.2% | 4.5% | 4.2% | 3.9% | 2.4% | 1.5% | 1.3% | 0.74% |
Stihl and Toro sell other things too, so only their searches that name this product count here, like “stihl mower”.
How has branded search for Stihl and Toro changed in New Zealand over the last 12 months?
3 findings
- Stihl was ahead of Toro in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Stihl’s share of searches among lawn mower brands in New Zealand moved from 9% to 6.2%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending October 2026, Toro’s share of searches among lawn mower brands in New Zealand moved from 2.5% to 1.5%, and its estimated monthly branded searches moved from 350 to 310.
How did search popularity change for New Zealand lawn mower brands in October 2026?
2 changes
In October 2026, Stihl lost share of searches among lawn mower brands in New Zealand, from 8.8% to 6.2%.
In October 2026, Toro lost share of searches among lawn mower brands in New Zealand, from 2.6% to 1.5%.
How are Stihl’s and Toro’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Stihl’s and Toro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lawn mower brands
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