Brandwave

How popular isWoodsman?

In September 2026, people searched for Woodsman by name about 160 times in New Zealand, a 6.7% increase from the previous year. These searches made up 2.4% of all New Zealand fireplace and wood burner brand searches, placing Woodsman seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about fireplace and wood burner brands, Woodsman appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Woodsman is the seventh most searched of 7 competitors and the second most recommended in AI answers.

  1. EsceaShare of searches 33.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. MasportShare of searches 26.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. MetrofiresShare of searches 26.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. KentShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. WoodsmanShare of searches 2.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top fireplace and wood burner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Woodsman appeared in all five answers. Woodsman is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metrofires1st
  2. Woodsman2nd
  3. Masport3rd
  4. Kent4th
  5. Yunca5th
  6. Escea6th
  7. Jetmaster7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Woodsman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metrofires4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kent3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Escea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yunca2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jetmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fireplace and wood burner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fireplace and wood burner brands compete with Woodsman?

Woodsman against fireplace and wood burner brands in New Zealand, by month

Share of searches by month for Escea, Masport, Metrofires, Kent, Yunca, Jetmaster, Woodsman. The figures are in the table below the chart.

View monthly share of searches table
MonthEsceaMasportMetrofiresKentYuncaJetmasterWoodsman
Oct 202528.5%30.5%27.5%3.4%4.1%3.6%2.3%
Nov 202528.2%34.9%25.7%2.9%3%3.2%2.1%
Dec 202528.7%34%24.2%3.3%3.5%3.5%2.8%
Jan 202629%31.9%25.5%4.8%3%3%2.8%
Feb 202627.5%28.8%29.8%5.1%2.9%2.9%3.1%
Mar 202625.4%28.9%30.4%5.8%3.7%2.3%3.5%
Apr 202623%28.2%31.7%7.4%3.2%2.6%3.9%
May 202625.6%25.9%30.3%7%3.7%3.3%4.2%
Jun 202625.6%26%29.5%8.3%3.6%3.3%3.7%
Jul 202623.7%25.3%33.6%7.2%3.4%3.2%3.7%
Aug 202626.1%26.2%32.3%6.2%3.2%3.3%2.7%
Sep 202633.2%26.8%26.2%4.8%3.9%2.8%2.4%

  1. 1.Escea

    33.2%

    Moved from 3rd to 1st. 2.2K estimated branded searches, -13.6% vs prior month. Share +7.1 points.

  2. 2.Masport

    26.8%

    Held 2nd. 1.8K estimated branded searches, -30.5% vs prior month. Share +0.6 points.

  3. 3.Metrofires

    26.2%

    Moved from 1st to 3rd. 1.8K estimated branded searches, -45% vs prior month. Share -6.1 points.

  4. 4.Kent

    4.8%

    Held 4th. 320 estimated branded searches, -47.5% vs prior month. Share -1.4 points.

  5. 5.Yunca

    3.9%

    Moved from 6th to 5th. 260 estimated branded searches, -18.8% vs prior month. Share +0.6 points.

  6. 6.Jetmaster

    2.8%

    Moved from 5th to 6th. 190 estimated branded searches, -42.4% vs prior month. Share -0.5 points.

  7. 7.Woodsman

    2.4%

    Held 7th. 160 estimated branded searches, -40.7% vs prior month. Share -0.3 points.

Compare popularity between Woodsman and its closest rivals

Every comparison with Woodsman

6 comparisons

How has branded search demand for Woodsman changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Woodsman in New Zealand rose from 150 to 160.
  • Across the 12 months ending September 2026, Woodsman’s share of searches among fireplace and wood burner brands in New Zealand peaked at 4.2% in May 2026 and was lowest at 2.1% in November 2025.

How did search popularity change for New Zealand fireplace and wood burner brands in September 2026?

6 changes

  1. In September 2026, Escea overtook Metrofires and Masport to become the leader among fireplace and wood burner brands in New Zealand, with 33.2% of the searches.

  2. In September 2026, Yunca overtook Jetmaster to rank 5th among fireplace and wood burner brands in New Zealand, with 3.9% of the searches.

  3. In September 2026, Masport gained share of searches among fireplace and wood burner brands in New Zealand, from 26.2% to 26.8%.

  4. In September 2026, Metrofires lost share of searches among fireplace and wood burner brands in New Zealand, from 32.3% to 26.2%.

  5. In September 2026, Kent lost share of searches among fireplace and wood burner brands in New Zealand, from 6.2% to 4.8%.

  6. In September 2026, Jetmaster lost share of searches among fireplace and wood burner brands in New Zealand, from 3.3% to 2.8%.

How are Woodsman’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Woodsman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • woodsman fire
  • woodsman fire bricks
  • woodsman fireplace
  • woodsman wood burner

Do you work for Woodsman? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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