Brandwave

Woodsman vs Yunca:Which is more popular?

In September 2026, Yunca had more branded searches than Woodsman among fireplace and wood burner brands in New Zealand. Yunca had about 260 branded searches, while Woodsman had 160. Yunca made up 3.9% of all fireplace and wood burner brand searches we track, and Woodsman accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about fireplace and wood burner brands, Woodsman appeared in all five answers and Yunca in two. Woodsman was mentioned before Yunca in every answer.

Among fireplace and wood burner brands in New Zealand in September 2026

Who do people search for more?

Yunca, about 63% more searches than Woodsman

Yunca 260 searchesWoodsman 160 searches

Who does AI mention more?

Woodsman, mentioned in every answer we collected

Woodsman in 5 of 5Yunca in 2 of 5

Who does AI recommend more?

Woodsman, named ahead of Yunca in every answer

Woodsman first in 5Yunca never first

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Top fireplace and wood burner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Woodsman appeared in all five answers. Yunca was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Woodsman was listed before Yunca in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Metrofires1st
  2. Woodsman2nd
  3. Masport3rd
  4. Kent4th
  5. Yunca5th
  6. Escea6th
  7. Jetmaster7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Woodsman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metrofires4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kent3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Escea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yunca2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jetmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about fireplace and wood burner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Woodsman or Yunca more popular in search?

This chart shows how often people search Google for Woodsman and Yunca by name. Each line represents a brand's share of searches for all seven fireplace and wood burner brands we track, month by month, from searches in New Zealand.

Woodsman and Yunca among fireplace and wood burner brands in New Zealand, by month

Share of searches by month for Yunca, Woodsman. The figures are in the table below the chart.

View monthly share of searches table
MonthEsceaMasportMetrofiresKentYuncaJetmasterWoodsman
Oct 202528.5%30.5%27.5%3.4%4.1%3.6%2.3%
Nov 202528.2%34.9%25.7%2.9%3%3.2%2.1%
Dec 202528.7%34%24.2%3.3%3.5%3.5%2.8%
Jan 202629%31.9%25.5%4.8%3%3%2.8%
Feb 202627.5%28.8%29.8%5.1%2.9%2.9%3.1%
Mar 202625.4%28.9%30.4%5.8%3.7%2.3%3.5%
Apr 202623%28.2%31.7%7.4%3.2%2.6%3.9%
May 202625.6%25.9%30.3%7%3.7%3.3%4.2%
Jun 202625.6%26%29.5%8.3%3.6%3.3%3.7%
Jul 202623.7%25.3%33.6%7.2%3.4%3.2%3.7%
Aug 202626.1%26.2%32.3%6.2%3.2%3.3%2.7%
Sep 202633.2%26.8%26.2%4.8%3.9%2.8%2.4%

How has the Woodsman and Yunca comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Woodsman took it in February 2026, Yunca took it in March 2026, Woodsman took it in April 2026, Yunca took it in August 2026.
  • Across the 12 months ending September 2026, Woodsman’s share of searches among fireplace and wood burner brands in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 150 to 160.
  • Across the 12 months ending September 2026, Yunca’s share of searches among fireplace and wood burner brands in New Zealand moved from 4.1% to 3.9%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for New Zealand fireplace and wood burner brands in September 2026?

1 change
  1. In September 2026, Yunca overtook Jetmaster to rank 5th among fireplace and wood burner brands in New Zealand, with 3.9% of the searches.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Woodsman’s and Yunca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Woodsman

4 branded search terms

  • woodsman fire
  • woodsman fire bricks
  • woodsman fireplace
  • woodsman wood burner

Yunca

1 branded search term

  • yunca

How the Brand Demand Index is measured

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