Escea vs Metrofires:Which is more popular?
In September 2026, Escea had more branded searches than Metrofires among fireplace and wood burner brands in New Zealand. Escea had about 2,230 branded searches, while Metrofires had 1,760. Escea made up 33.2% of all fireplace and wood burner brand searches we track, and Metrofires accounted for 26.2%. When we asked ChatGPT and Google AI Overviews about fireplace and wood burner brands, Metrofires appeared in four of the five answers and Escea in two. Metrofires was mentioned before Escea in every answer that named either.
Who do people search for more?
Escea, about 27% more searches than Metrofires
Who does AI mention more?
Metrofires, mentioned in 4 of 5 answers, Escea in 2
Who does AI recommend more?
Metrofires, named ahead of Escea in 4 of 4 answers
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Top fireplace and wood burner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Metrofires was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Escea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Metrofires was listed before Escea in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Woodsman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Metrofires4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Kent3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Escea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yunca2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jetmaster1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about fireplace and wood burner brands
5 answers
Asked ChatGPT
“Which fireplace or wood burner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fireplace and wood burner brands in New Zealand?”
Asked ChatGPT
“What's the best fireplace or wood burner brand in New Zealand for home heating?”
Searched Google, AI Overview
“wood burners nz”
Searched Google, AI Overview
“fireplace nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Escea or Metrofires more popular in search?
This chart shows how often people search Google for Escea and Metrofires by name. Each line represents a brand's share of searches for all seven fireplace and wood burner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Escea, Metrofires. The figures are in the table below the chart.
View monthly share of searches table
| Month | Escea | Masport | Metrofires | Kent | Yunca | Jetmaster | Woodsman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 30.5% | 27.5% | 3.4% | 4.1% | 3.6% | 2.3% |
| Nov 2025 | 28.2% | 34.9% | 25.7% | 2.9% | 3% | 3.2% | 2.1% |
| Dec 2025 | 28.7% | 34% | 24.2% | 3.3% | 3.5% | 3.5% | 2.8% |
| Jan 2026 | 29% | 31.9% | 25.5% | 4.8% | 3% | 3% | 2.8% |
| Feb 2026 | 27.5% | 28.8% | 29.8% | 5.1% | 2.9% | 2.9% | 3.1% |
| Mar 2026 | 25.4% | 28.9% | 30.4% | 5.8% | 3.7% | 2.3% | 3.5% |
| Apr 2026 | 23% | 28.2% | 31.7% | 7.4% | 3.2% | 2.6% | 3.9% |
| May 2026 | 25.6% | 25.9% | 30.3% | 7% | 3.7% | 3.3% | 4.2% |
| Jun 2026 | 25.6% | 26% | 29.5% | 8.3% | 3.6% | 3.3% | 3.7% |
| Jul 2026 | 23.7% | 25.3% | 33.6% | 7.2% | 3.4% | 3.2% | 3.7% |
| Aug 2026 | 26.1% | 26.2% | 32.3% | 6.2% | 3.2% | 3.3% | 2.7% |
| Sep 2026 | 33.2% | 26.8% | 26.2% | 4.8% | 3.9% | 2.8% | 2.4% |
How has the Escea and Metrofires comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Metrofires took it in February 2026, Escea took it in September 2026.
- Across the 12 months ending September 2026, Escea’s share of searches among fireplace and wood burner brands in New Zealand moved from 28.5% to 33.2%, and its estimated monthly branded searches moved from 1.8K to 2.2K.
- Across the 12 months ending September 2026, Metrofires’ share of searches among fireplace and wood burner brands in New Zealand moved from 27.5% to 26.2%, and its estimated monthly branded searches held steady at 1.8K.
How did search popularity change for New Zealand fireplace and wood burner brands in September 2026?
2 changes
In September 2026, Escea overtook Metrofires and Masport to become the leader among fireplace and wood burner brands in New Zealand, with 33.2% of the searches.
In September 2026, Metrofires lost share of searches among fireplace and wood burner brands in New Zealand, from 32.3% to 26.2%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Escea’s and Metrofires’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Escea
10 branded search terms
- escea
- escea electric fireplace
- escea fireplace
- escea fireplace company
- escea gas fire
- escea gas fireplace
- escea outdoor fireplace
- escea wood burner
- escea wood fireplace
- escea wood fires
Metrofires
1 branded search term
- metro fires
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