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Fireplace and wood burner brands in New Zealand:Which brands are most popular in search?

In August 2026, Masport was the most searched among fireplace and wood burner brands in New Zealand, with an estimated 5.2K branded searches and 45.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Masport45.3%
  2. Escea29%
  3. Metrofires14.6%
  4. Kent5.3%
  5. Jetmaster3.5%
  6. Woodsman2.4%

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Share of SearchLeaderboard

Compare the wood burner and gas fire brands New Zealanders heat their homes with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fireplace and wood burner brands in New Zealand, by month

Share of Search by month for Masport, Escea, Metrofires, Kent, Jetmaster, Woodsman. The figures are in the table below the chart.

View monthly share of search table
MonthMasportEsceaMetrofiresKentJetmasterWoodsman
Oct 202561.1%24%8.8%2.1%2.5%1.5%
Nov 202566.2%21.3%7.5%1.6%2.1%1.2%
Dec 202567.1%20.4%6.9%1.8%2.2%1.5%
Jan 202661.3%23.1%8.4%3%2.2%1.8%
Feb 202659.7%22.9%10.1%3.3%2.1%2%
Mar 202650.9%26.7%12.8%4.7%2.2%2.8%
Apr 202649.6%24.5%14%6.2%2.4%3.2%
May 202643.8%28.8%14.2%6.2%3.3%3.7%
Jun 202643.2%28.6%14.1%7.5%3.4%3.3%
Jul 202641%28.3%16.9%6.9%3.5%3.6%
Aug 202645.3%29%14.6%5.3%3.5%2.4%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Masport

    45.3%

    held 1st · 5.2K estimated branded searches · +7.2% vs prior month · +4.3 points

  2. 2.Escea

    29%

    held 2nd · 3.3K estimated branded searches · -0.6% vs prior month · +0.7 points

  3. 3.Metrofires

    14.6%

    held 3rd · 1.7K estimated branded searches · -16.1% vs prior month · -2.3 points

  4. 4.Kent

    5.3%

    held 4th · 610 estimated branded searches · -24.7% vs prior month · -1.5 points

  5. 5.Jetmaster

    3.5%

    moved from 6th to 5th · 400 estimated branded searches · -2.4% vs prior month · 0 points

  6. 6.Woodsman

    2.4%

    moved from 5th to 6th · 270 estimated branded searches · -35.7% vs prior month · -1.2 points

Compare search popularity between leading brands

Which brand is most popular in search among fireplace and wood burner brands in New Zealand?

In August 2026, Masport was the most searched among fireplace and wood burner brands in New Zealand, with an estimated 5.2K branded searches and 45.3% estimated Share of Search within this set. Escea is in 2nd place, 16.3 percentage points behind at 29% Share of Search.

New Zealand fireplace and wood burner brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Masport61.1% → 45.3%67.1%Dec 202541%Jul 20261st
Escea24% → 29%29%Aug 202620.4%Dec 20252nd
Metrofires8.8% → 14.6%16.9%Jul 20266.9%Dec 20253rd
Kent2.1% → 5.3%7.5%Jun 20261.6%Nov 20255th → 4th
Jetmaster2.5% → 3.5%3.5%Aug 20262.1%Feb 20264th → 5th
Woodsman1.5% → 2.4%3.7%May 20261.2%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Masport’s estimated Share of Search among fireplace and wood burner brands in New Zealand decreased from 61.1% to 45.3%.
  • Across the 11 months ending August 2026, Escea’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 24% to 29%.
  • Across the 11 months ending August 2026, Metrofires’ estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 8.8% to 14.6%.
  • Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 2.1% to 5.3%.
  • Across the 11 months ending August 2026, Jetmaster’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 2.5% to 3.5%.
  • Across the 11 months ending August 2026, Woodsman’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 1.5% to 2.4%.
  • Across the 11 months ending August 2026, Masport’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 67.1% in December 2025 and was lowest at 41% in July 2026.
  • Across the 11 months ending August 2026, Escea’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 29% in August 2026 and was lowest at 20.4% in December 2025.
  • Across the 11 months ending August 2026, Metrofires’ estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 16.9% in July 2026 and was lowest at 6.9% in December 2025.
  • Across the 11 months ending August 2026, Kent’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 7.5% in June 2026 and was lowest at 1.6% in November 2025.
  • Across the 11 months ending August 2026, Jetmaster’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 3.5% in August 2026 and was lowest at 2.1% in February 2026.
  • Across the 11 months ending August 2026, Woodsman’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 3.7% in May 2026 and was lowest at 1.2% in November 2025.
  • Across the 11 months ending August 2026, Kent rose from 5th to 4th among fireplace and wood burner brands in New Zealand.
  • Across the 11 months ending August 2026, Jetmaster fell from 4th to 5th among fireplace and wood burner brands in New Zealand.

How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?

  1. In August 2026, Masport gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 41% to 45.3%.

  2. In August 2026, Escea gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 28.3% to 29%.

  3. In August 2026, Metrofires lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 16.9% to 14.6%.

  4. In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%.

  5. In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%.

  6. In August 2026, Jetmaster rose from 6th to 5th among fireplace and wood burner brands in New Zealand.

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