Brandwave

How popular isMetrofires in search?

In August 2026, there were an estimated 1.7K branded searches for Metrofires in New Zealand which is up 85.6% over the last 11 months. Metrofires holds 14.6% estimated Share of Search among New Zealand fireplace and wood burner brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Masport45.3%
  2. Escea29%
  3. Metrofires14.6%
  4. Kent5.3%
  5. Jetmaster3.5%
  6. Woodsman2.4%
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Which fireplace and wood burner brands compete with Metrofires?

Metrofires against fireplace and wood burner brands in New Zealand, by month

Share of Search by month for Masport, Escea, Metrofires, Kent, Jetmaster, Woodsman. The figures are in the table below the chart.

View monthly share of search table
MonthMasportEsceaMetrofiresKentJetmasterWoodsman
Oct 202561.1%24%8.8%2.1%2.5%1.5%
Nov 202566.2%21.3%7.5%1.6%2.1%1.2%
Dec 202567.1%20.4%6.9%1.8%2.2%1.5%
Jan 202661.3%23.1%8.4%3%2.2%1.8%
Feb 202659.7%22.9%10.1%3.3%2.1%2%
Mar 202650.9%26.7%12.8%4.7%2.2%2.8%
Apr 202649.6%24.5%14%6.2%2.4%3.2%
May 202643.8%28.8%14.2%6.2%3.3%3.7%
Jun 202643.2%28.6%14.1%7.5%3.4%3.3%
Jul 202641%28.3%16.9%6.9%3.5%3.6%
Aug 202645.3%29%14.6%5.3%3.5%2.4%
Sep 2026——————
  1. 1.Masport

    45.3%

    held 1st · 5.2K estimated branded searches · +7.2% vs prior month · +4.3 points

  2. 2.Escea

    29%

    held 2nd · 3.3K estimated branded searches · -0.6% vs prior month · +0.7 points

  3. 3.Metrofires

    14.6%

    held 3rd · 1.7K estimated branded searches · -16.1% vs prior month · -2.3 points

  4. 4.Kent

    5.3%

    held 4th · 610 estimated branded searches · -24.7% vs prior month · -1.5 points

  5. 5.Jetmaster

    3.5%

    moved from 6th to 5th · 400 estimated branded searches · -2.4% vs prior month · 0 points

  6. 6.Woodsman

    2.4%

    moved from 5th to 6th · 270 estimated branded searches · -35.7% vs prior month · -1.2 points

Compare search popularity between Metrofires and its closest rivals

How has branded search demand for Metrofires changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Metrofires in New Zealand rose from 900 to 1.7K.
  • Across the 11 months ending August 2026, Metrofires’ estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 8.8% to 14.6%.
  • Across the 11 months ending August 2026, Metrofires’ estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 16.9% in July 2026 and was lowest at 6.9% in December 2025.

How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?

  1. In August 2026, Masport gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 41% to 45.3%.

  2. In August 2026, Escea gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 28.3% to 29%.

  3. In August 2026, Metrofires lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 16.9% to 14.6%.

  4. In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%.

  5. In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%.

  6. In August 2026, Jetmaster rose from 6th to 5th among fireplace and wood burner brands in New Zealand.

How is Metrofires measured?

Brandwave collects information about searches that people make online using Metrofires’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • metrofires
  • metrofires co nz
  • metrofires nz

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How the Brand Demand Index is measured

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Is Metrofires your brand?

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