How popular isWoodsman in search?
In August 2026, there were an estimated 270 branded searches for Woodsman in New Zealand which is up 80% over the last 11 months. Woodsman holds 2.4% estimated Share of Search among New Zealand fireplace and wood burner brands and is ranked 6th of 6 competitors for search popularity.
Masport45.3%
Escea29%
Metrofires14.6%
Kent5.3%- Jetmaster3.5%
Woodsman2.4%
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Which fireplace and wood burner brands compete with Woodsman?
Share of Search by month for Masport, Escea, Metrofires, Kent, Jetmaster, Woodsman. The figures are in the table below the chart.
View monthly share of search table
| Month | Masport | Escea | Metrofires | Kent | Jetmaster | Woodsman |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 24% | 8.8% | 2.1% | 2.5% | 1.5% |
| Nov 2025 | 66.2% | 21.3% | 7.5% | 1.6% | 2.1% | 1.2% |
| Dec 2025 | 67.1% | 20.4% | 6.9% | 1.8% | 2.2% | 1.5% |
| Jan 2026 | 61.3% | 23.1% | 8.4% | 3% | 2.2% | 1.8% |
| Feb 2026 | 59.7% | 22.9% | 10.1% | 3.3% | 2.1% | 2% |
| Mar 2026 | 50.9% | 26.7% | 12.8% | 4.7% | 2.2% | 2.8% |
| Apr 2026 | 49.6% | 24.5% | 14% | 6.2% | 2.4% | 3.2% |
| May 2026 | 43.8% | 28.8% | 14.2% | 6.2% | 3.3% | 3.7% |
| Jun 2026 | 43.2% | 28.6% | 14.1% | 7.5% | 3.4% | 3.3% |
| Jul 2026 | 41% | 28.3% | 16.9% | 6.9% | 3.5% | 3.6% |
| Aug 2026 | 45.3% | 29% | 14.6% | 5.3% | 3.5% | 2.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 5.2K | +7.2% | +4.3 points | |
| 2, held 2nd | 29% | 3.3K | -0.6% | +0.7 points | |
| 3, held 3rd | 14.6% | 1.7K | -16.1% | -2.3 points | |
| 4, held 4th | 5.3% | 610 | -24.7% | -1.5 points | |
| 5, moved from 6th to 5th | 3.5% | 400 | -2.4% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.4% | 270 | -35.7% | -1.2 pointsmoved from 5th to 6th |
1.
Masport45.3%
held 1st · 5.2K estimated branded searches · +7.2% vs prior month · +4.3 points
2.
Escea29%
held 2nd · 3.3K estimated branded searches · -0.6% vs prior month · +0.7 points
14.6%
held 3rd · 1.7K estimated branded searches · -16.1% vs prior month · -2.3 points
4.
Kent5.3%
held 4th · 610 estimated branded searches · -24.7% vs prior month · -1.5 points
3.5%
moved from 6th to 5th · 400 estimated branded searches · -2.4% vs prior month · 0 points
6.
Woodsman2.4%
moved from 5th to 6th · 270 estimated branded searches · -35.7% vs prior month · -1.2 points
Compare search popularity between Woodsman and its closest rivals
How has branded search demand for Woodsman changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Woodsman in New Zealand rose from 150 to 270.
- Across the 11 months ending August 2026, Woodsman’s estimated Share of Search among fireplace and wood burner brands in New Zealand increased from 1.5% to 2.4%.
- Across the 11 months ending August 2026, Woodsman’s estimated Share of Search among fireplace and wood burner brands in New Zealand peaked at 3.7% in May 2026 and was lowest at 1.2% in November 2025.
How did search popularity change for New Zealand fireplace and wood burner brands in August 2026?
6 changes
In August 2026, Masport gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 41% to 45.3%.
In August 2026, Escea gained estimated Share of Search among fireplace and wood burner brands in New Zealand, from 28.3% to 29%.
In August 2026, Metrofires lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 16.9% to 14.6%.
In August 2026, Kent lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 6.9% to 5.3%.
In August 2026, Woodsman lost estimated Share of Search among fireplace and wood burner brands in New Zealand, from 3.6% to 2.4%.
In August 2026, Jetmaster rose from 6th to 5th among fireplace and wood burner brands in New Zealand.
How is Woodsman measured?
Brandwave collects information about searches that people make online using Woodsman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- woodsman fire
- woodsman fire bricks
- woodsman fireplace
- woodsman wood burner
Do you work for Woodsman? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Woodsman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.