Matador vs Traeger:Which is more popular by branded search in New Zealand?
In August 2026, Traeger had more branded searches than Matador among BBQ brands in New Zealand. Traeger was estimated to have 3.1K branded searches compared to Matador’s 740, and held a 22.6% Share of Search versus Matador’s 5.4%.
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Which is more popular in search, Matador or Traeger?
Compare the barbecue and grill brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traeger, Matador. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Traeger | Gasmate | Everdure | Matador | Ziegler & Brown | Beefeater |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.8% | 12.2% | 4.8% | 5% | 1.9% | 0.99% |
| Nov 2025 | 64.8% | 14% | 8.7% | 5% | 4.7% | 1.9% | 0.96% |
| Dec 2025 | 60.9% | 17.4% | 10% | 3.9% | 5.1% | 1.8% | 0.86% |
| Jan 2026 | 57.3% | 16.5% | 13.8% | 5.1% | 4.6% | 1.8% | 0.93% |
| Feb 2026 | 53.9% | 18.7% | 14.5% | 5.6% | 4.4% | 1.7% | 1.1% |
| Mar 2026 | 53.4% | 18.8% | 15.5% | 5.3% | 4.2% | 1.8% | 0.85% |
| Apr 2026 | 49.7% | 23.1% | 16.8% | 4.6% | 3.8% | 1.2% | 0.81% |
| May 2026 | 47.2% | 27% | 11.9% | 6.5% | 4.6% | 1.7% | 1.1% |
| Jun 2026 | 50% | 25.2% | 11.7% | 5.8% | 5.4% | 1% | 1% |
| Jul 2026 | 50.5% | 25.3% | 12.2% | 5.2% | 4.7% | 1.3% | 0.82% |
| Aug 2026 | 53.7% | 22.6% | 10.4% | 5.5% | 5.4% | 1.6% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Matador and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Matador in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matador’s estimated Share of Search among BBQ brands in New Zealand moved from 5% to 5.4%, and its estimated monthly branded searches moved from 1.1K to 740.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among BBQ brands in New Zealand moved from 17.8% to 22.6%, and its estimated monthly branded searches moved from 3.9K to 3.1K.
How did search popularity change for New Zealand BBQ brands in August 2026?
2 changes
In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.
In August 2026, Traeger lost estimated Share of Search among BBQ brands in New Zealand, from 25.3% to 22.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Matador’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Matador
6 branded search terms
- 6 burner bbq matador
- bbq matador 4 burner
- matador bbq
- matador charcoal bbq
- matador grill
- matador radiant kettle charcoal bbq
Traeger
22 branded search terms
- grill traeger
- ironwood traeger
- traeger
- traeger 575
- traeger barbecue
- traeger bbq
- traeger com
- traeger ironwood 650
- traeger ironwood 885
- traeger near me
- traeger new zealand
- traeger nz
- traeger pellet grill
- traeger pellet smoker
- traeger pellets
- traeger pro 22
- traeger pro 575
- traeger pro 780
- traeger ranger
- traeger smoker
- traeger timberline
- traeger wood pellets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.