Beefeater vs Matador:Which is more popular by branded search in New Zealand?
In August 2026, Matador had more branded searches than Beefeater among BBQ brands in New Zealand. Matador was estimated to have 740 branded searches compared to Beefeater’s 120, and held a 5.4% Share of Search versus Beefeater’s 0.87%.
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Which is more popular in search, Beefeater or Matador?
Compare the barbecue and grill brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Matador, Beefeater. The figures are in the table below the chart.
View monthly share of search table
| Month | Weber | Traeger | Gasmate | Everdure | Matador | Ziegler & Brown | Beefeater |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 17.8% | 12.2% | 4.8% | 5% | 1.9% | 0.99% |
| Nov 2025 | 64.8% | 14% | 8.7% | 5% | 4.7% | 1.9% | 0.96% |
| Dec 2025 | 60.9% | 17.4% | 10% | 3.9% | 5.1% | 1.8% | 0.86% |
| Jan 2026 | 57.3% | 16.5% | 13.8% | 5.1% | 4.6% | 1.8% | 0.93% |
| Feb 2026 | 53.9% | 18.7% | 14.5% | 5.6% | 4.4% | 1.7% | 1.1% |
| Mar 2026 | 53.4% | 18.8% | 15.5% | 5.3% | 4.2% | 1.8% | 0.85% |
| Apr 2026 | 49.7% | 23.1% | 16.8% | 4.6% | 3.8% | 1.2% | 0.81% |
| May 2026 | 47.2% | 27% | 11.9% | 6.5% | 4.6% | 1.7% | 1.1% |
| Jun 2026 | 50% | 25.2% | 11.7% | 5.8% | 5.4% | 1% | 1% |
| Jul 2026 | 50.5% | 25.3% | 12.2% | 5.2% | 4.7% | 1.3% | 0.82% |
| Aug 2026 | 53.7% | 22.6% | 10.4% | 5.5% | 5.4% | 1.6% | 0.87% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Beefeater and Matador comparison changed over the last 12 months?
3 findings
- Matador was ahead of Beefeater in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Beefeater’s estimated Share of Search among BBQ brands in New Zealand moved from 0.99% to 0.87%, and its estimated monthly branded searches moved from 220 to 120.
- Across the 11 months ending August 2026, Matador’s estimated Share of Search among BBQ brands in New Zealand moved from 5% to 5.4%, and its estimated monthly branded searches moved from 1.1K to 740.
How did search popularity change for New Zealand BBQ brands in August 2026?
2 changes
In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.
Estimated monthly branded searches for Beefeater in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Beefeater’s and Matador’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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