Traeger vs Ziegler & Brown:Which is more popular?
In September 2026, Traeger had more branded searches than Ziegler & Brown among gas grill brands in New Zealand. Traeger had about 2,280 branded searches, while Ziegler & Brown had 60. Traeger made up 23.1% of all gas grill brand searches we track, and Ziegler & Brown accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Ziegler & Brown appeared in two of the five answers and Traeger in one. Ziegler & Brown was mentioned before Traeger in two out of three answers that named either.
Who do people search for more?
Traeger, about 38 searches for every 1 for Ziegler & Brown
Who does AI mention more?
Ziegler & Brown, mentioned in 2 of 5 answers, Traeger in 1
Who does AI recommend more?
Ziegler & Brown, named ahead of Traeger in 2 of 3 answers
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Top gas grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ziegler & Brown was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ziegler & Brown was listed before Traeger in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Masport2nd- Ziegler & Brown3rd
- Traeger4th
Beefeater5th
KitchenAid–
Coleman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ziegler & Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beefeater1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas grill brands
5 answers
Asked ChatGPT
“Which gas grill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gas grill brands in New Zealand?”
Asked ChatGPT
“What's the best gas grill brand in New Zealand for outdoor cooking?”
Searched Google, AI Overview
“bbq grill nz”
Searched Google, AI Overview
“best gas grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Traeger or Ziegler & Brown more popular in search?
This chart shows how often people search Google for Traeger and Ziegler & Brown by name. Each line represents a brand's share of searches for all seven gas grill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Traeger, Ziegler & Brown. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Traeger | Masport | Beefeater | Ziegler & Brown | Weber | Coleman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 24% | 9.3% | 1.9% | 2.2% | 1.3% | 0% |
| Nov 2025 | 67.6% | 18.6% | 9.4% | 1.9% | 1.8% | 0.65% | 0% |
| Dec 2025 | 63% | 24.9% | 8.6% | 1.7% | 1.6% | 0.27% | 0% |
| Jan 2026 | 66.1% | 22.8% | 7.4% | 1.8% | 1.6% | 0.42% | 0% |
| Feb 2026 | 71.1% | 20.3% | 5.4% | 1.6% | 1% | 0.56% | 0% |
| Mar 2026 | 74% | 18.9% | 4.6% | 1.1% | 0.93% | 0.47% | 0.12% |
| Apr 2026 | 71.1% | 23.2% | 3.6% | 1% | 0.56% | 0.56% | 0% |
| May 2026 | 71.1% | 23.1% | 3.5% | 1.2% | 0.66% | 0.33% | 0% |
| Jun 2026 | 74.1% | 20% | 3.1% | 1.1% | 0.36% | 1.3% | 0.12% |
| Jul 2026 | 72.5% | 21.9% | 2.9% | 1% | 0.57% | 1% | 0% |
| Aug 2026 | 68.9% | 22.9% | 5.2% | 1.2% | 0.76% | 0.97% | 0.11% |
| Sep 2026 | 66.3% | 23.1% | 7.3% | 2.1% | 0.61% | 0.51% | 0% |
How has the Traeger and Ziegler & Brown comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Ziegler & Brown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Traeger’s share of searches among gas grill brands in New Zealand moved from 24% to 23.1%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
- Across the 12 months ending September 2026, Ziegler & Brown’s share of searches among gas grill brands in New Zealand moved from 2.2% to 0.61%, and its estimated monthly branded searches moved from 240 to 60.
How did search popularity change for New Zealand gas grill brands in September 2026?
2 changes
Traeger’s share of searches among gas grill brands in New Zealand has gained ground for 3 months in a row, from 20% to 23.1% in September 2026.
In September 2026, Ziegler & Brown rose from 6th to 5th among gas grill brands in New Zealand.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Traeger’s and Ziegler & Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Traeger
11 branded search terms
- ironwood traeger
- traeger
- traeger 575
- traeger ironwood 650
- traeger ironwood 885
- traeger pellet smoker
- traeger pellets
- traeger ranger
- traeger smoker
- traeger timberline
- traeger wood pellets
Ziegler & Brown
3 branded search terms
- ziegler & brown
- ziegler and brown
- ziegler brown
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