Beefeater vs Traeger:Which is more popular?
In September 2026, Traeger had more branded searches than Beefeater among gas grill brands in New Zealand. Traeger had about 2,280 branded searches, while Beefeater had 210. Traeger made up 23.1% of all gas grill brand searches we track, and Beefeater accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Beefeater and Traeger each appeared in one of the five answers. Beefeater and Traeger were each mentioned first in one of the two answers that named either.
Who do people search for more?
Traeger, about 11 searches for every 1 for Beefeater
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top gas grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beefeater was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Beefeater and Traeger were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Masport2nd
Ziegler & Brown3rd- Traeger4th
Beefeater5th
KitchenAid–
Coleman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ziegler & Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beefeater1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas grill brands
5 answers
Asked ChatGPT
“Which gas grill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gas grill brands in New Zealand?”
Asked ChatGPT
“What's the best gas grill brand in New Zealand for outdoor cooking?”
Searched Google, AI Overview
“bbq grill nz”
Searched Google, AI Overview
“best gas grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beefeater or Traeger more popular in search?
This chart shows how often people search Google for Beefeater and Traeger by name. Each line represents a brand's share of searches for all seven gas grill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Traeger, Beefeater. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Traeger | Masport | Beefeater | Ziegler & Brown | Weber | Coleman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 24% | 9.3% | 1.9% | 2.2% | 1.3% | 0% |
| Nov 2025 | 67.6% | 18.6% | 9.4% | 1.9% | 1.8% | 0.65% | 0% |
| Dec 2025 | 63% | 24.9% | 8.6% | 1.7% | 1.6% | 0.27% | 0% |
| Jan 2026 | 66.1% | 22.8% | 7.4% | 1.8% | 1.6% | 0.42% | 0% |
| Feb 2026 | 71.1% | 20.3% | 5.4% | 1.6% | 1% | 0.56% | 0% |
| Mar 2026 | 74% | 18.9% | 4.6% | 1.1% | 0.93% | 0.47% | 0.12% |
| Apr 2026 | 71.1% | 23.2% | 3.6% | 1% | 0.56% | 0.56% | 0% |
| May 2026 | 71.1% | 23.1% | 3.5% | 1.2% | 0.66% | 0.33% | 0% |
| Jun 2026 | 74.1% | 20% | 3.1% | 1.1% | 0.36% | 1.3% | 0.12% |
| Jul 2026 | 72.5% | 21.9% | 2.9% | 1% | 0.57% | 1% | 0% |
| Aug 2026 | 68.9% | 22.9% | 5.2% | 1.2% | 0.76% | 0.97% | 0.11% |
| Sep 2026 | 66.3% | 23.1% | 7.3% | 2.1% | 0.61% | 0.51% | 0% |
How has the Beefeater and Traeger comparison changed over the last 12 months?
3 findings
- Traeger was ahead of Beefeater in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beefeater’s share of searches among gas grill brands in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Traeger’s share of searches among gas grill brands in New Zealand moved from 24% to 23.1%, and its estimated monthly branded searches moved from 2.6K to 2.3K.
How did search popularity change for New Zealand gas grill brands in September 2026?
2 changes
In September 2026, Beefeater gained share of searches among gas grill brands in New Zealand, from 1.2% to 2.1%.
Traeger’s share of searches among gas grill brands in New Zealand has gained ground for 3 months in a row, from 20% to 23.1% in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Beefeater’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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