Beefeater vs Masport:Which is more popular?
In September 2026, Masport had more branded searches than Beefeater among gas grill brands in New Zealand. Masport had about 720 branded searches, while Beefeater had 210. Masport made up 7.3% of all gas grill brand searches we track, and Beefeater accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about gas grill brands, Masport appeared in four of the five answers and Beefeater in one. Masport was mentioned before Beefeater in every answer.
Who do people search for more?
Masport, about 3 searches for every 1 for Beefeater
Who does AI mention more?
Masport, mentioned in 4 of 5 answers, Beefeater in 1
Who does AI recommend more?
Masport, named ahead of Beefeater in every answer
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Top gas grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Masport was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Beefeater was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masport was listed before Beefeater in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Masport2nd
Ziegler & Brown3rd
Traeger4th
Beefeater5th
KitchenAid–
Coleman–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ziegler & Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beefeater1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gas grill brands
5 answers
Asked ChatGPT
“Which gas grill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gas grill brands in New Zealand?”
Asked ChatGPT
“What's the best gas grill brand in New Zealand for outdoor cooking?”
Searched Google, AI Overview
“bbq grill nz”
Searched Google, AI Overview
“best gas grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beefeater or Masport more popular in search?
This chart shows how often people search Google for Beefeater and Masport by name. Each line represents a brand's share of searches for all seven gas grill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Masport, Beefeater. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Traeger | Masport | Beefeater | Ziegler & Brown | Weber | Coleman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 24% | 9.3% | 1.9% | 2.2% | 1.3% | 0% |
| Nov 2025 | 67.6% | 18.6% | 9.4% | 1.9% | 1.8% | 0.65% | 0% |
| Dec 2025 | 63% | 24.9% | 8.6% | 1.7% | 1.6% | 0.27% | 0% |
| Jan 2026 | 66.1% | 22.8% | 7.4% | 1.8% | 1.6% | 0.42% | 0% |
| Feb 2026 | 71.1% | 20.3% | 5.4% | 1.6% | 1% | 0.56% | 0% |
| Mar 2026 | 74% | 18.9% | 4.6% | 1.1% | 0.93% | 0.47% | 0.12% |
| Apr 2026 | 71.1% | 23.2% | 3.6% | 1% | 0.56% | 0.56% | 0% |
| May 2026 | 71.1% | 23.1% | 3.5% | 1.2% | 0.66% | 0.33% | 0% |
| Jun 2026 | 74.1% | 20% | 3.1% | 1.1% | 0.36% | 1.3% | 0.12% |
| Jul 2026 | 72.5% | 21.9% | 2.9% | 1% | 0.57% | 1% | 0% |
| Aug 2026 | 68.9% | 22.9% | 5.2% | 1.2% | 0.76% | 0.97% | 0.11% |
| Sep 2026 | 66.3% | 23.1% | 7.3% | 2.1% | 0.61% | 0.51% | 0% |
How has the Beefeater and Masport comparison changed over the last 12 months?
3 findings
- Masport was ahead of Beefeater in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beefeater’s share of searches among gas grill brands in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches held steady at 210.
- Across the 12 months ending September 2026, Masport’s share of searches among gas grill brands in New Zealand moved from 9.3% to 7.3%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for New Zealand gas grill brands in September 2026?
2 changes

In September 2026, Masport gained share of searches among gas grill brands in New Zealand, from 5.2% to 7.3%.

In September 2026, Beefeater gained share of searches among gas grill brands in New Zealand, from 1.2% to 2.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beefeater’s and Masport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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