Brandwave

How popular isWeber?

In September 2026, people searched for Weber by name about 9,080 times in New Zealand, a 16.4% decrease from the previous year. These searches made up 0.51% of all New Zealand gas grill brand searches, placing Weber sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about gas grill brands, Weber appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Weber is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. KitchenAidShare of searches 66.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TraegerShare of searches 23.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. MasportShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. BeefeaterShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. WeberShare of searches 0.51%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top gas grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Weber is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Masport2nd
  3. Ziegler & Brown3rd
  4. Traeger4th
  5. Beefeater5th
  6. KitchenAid–
  7. Coleman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ziegler & Brown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beefeater1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gas grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gas grill brands compete with Weber?

Weber against gas grill brands in New Zealand, by month

Share of searches by month for KitchenAid, Traeger, Masport, Beefeater, Weber. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidTraegerMasportBeefeaterZiegler & BrownWeberColeman
Oct 202561.3%24%9.3%1.9%2.2%1.3%0%
Nov 202567.6%18.6%9.4%1.9%1.8%0.65%0%
Dec 202563%24.9%8.6%1.7%1.6%0.27%0%
Jan 202666.1%22.8%7.4%1.8%1.6%0.42%0%
Feb 202671.1%20.3%5.4%1.6%1%0.56%0%
Mar 202674%18.9%4.6%1.1%0.93%0.47%0.12%
Apr 202671.1%23.2%3.6%1%0.56%0.56%0%
May 202671.1%23.1%3.5%1.2%0.66%0.33%0%
Jun 202674.1%20%3.1%1.1%0.36%1.3%0.12%
Jul 202672.5%21.9%2.9%1%0.57%1%0%
Aug 202668.9%22.9%5.2%1.2%0.76%0.97%0.11%
Sep 202666.3%23.1%7.3%2.1%0.61%0.51%0%

  1. 1.KitchenAid

    66.3%

    Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share -2.6 points.

  2. 2.Traeger

    23.1%

    Held 2nd. 2.3K estimated branded searches, +7.5% vs prior month. Share +0.3 points.

  3. 3.Masport

    7.3%

    Held 3rd. 720 estimated branded searches, +50% vs prior month. Share +2.1 points.

  4. 4.Beefeater

    2.1%

    Held 4th. 210 estimated branded searches, +90.9% vs prior month. Share +0.9 points.

  5. 5.Ziegler & Brown

    0.61%

    Moved from 6th to 5th. 60 estimated branded searches, -14.3% vs prior month. Share -0.1 points.

  6. 6.Weber

    0.51%

    Moved from 5th to 6th. 50 estimated branded searches, -44.4% vs prior month. Share -0.5 points.

  7. 7.Coleman

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Weber and its closest rivals

Every comparison with Weber

15 comparisons

How has branded search demand for Weber changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Weber in New Zealand fell from 10.9K to 9.1K.
  • Across the 12 months ending September 2026, Weber’s share of searches among gas grill brands in New Zealand decreased from 1.3% to 0.51%.
  • Across the 12 months ending September 2026, Weber’s share of searches among gas grill brands in New Zealand peaked at 1.3% in June 2026 and was lowest at 0.27% in December 2025.

How did search popularity change for New Zealand gas grill brands in September 2026?

6 changes

  1. In September 2026, Masport gained share of searches among gas grill brands in New Zealand, from 5.2% to 7.3%.

  2. In September 2026, Beefeater gained share of searches among gas grill brands in New Zealand, from 1.2% to 2.1%.

  3. In September 2026, KitchenAid lost share of searches among gas grill brands in New Zealand, from 68.9% to 66.3%.

  4. Traeger’s share of searches among gas grill brands in New Zealand has gained ground for 3 months in a row, from 20% to 23.1% in September 2026.

  5. Weber’s share of searches among gas grill brands in New Zealand has lost ground for 3 months in a row, from 1.3% to 0.51% in September 2026.

  6. In September 2026, Ziegler & Brown rose from 6th to 5th among gas grill brands in New Zealand.

How are Weber’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Weber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bbq kettle weber
  • traveller weber bbq
  • weber barbecue
  • weber bbq
  • weber bbq coal
  • weber bbq sale
  • weber gas grill
  • weber grill
  • weber q bbq

Do you work for Weber? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Weber compete?

Weber is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ brands1st of 858.5%Show ranking
Gas grill brands6th of 70.51%Shown above
Grill brush brands4th of 54.6%Show ranking
Smoker grill brands4th of 56.9%Show ranking
Portable grill brands3rd of 59.2%Show ranking
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Is Weber your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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