Cool box brands in New Zealand:Which are most popular?
In September 2026, YETI was the most searched cool box brand in New Zealand, accounting for 60.9% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Coleman and Dometic were mentioned most often, in four of the five answers. Coleman was recommended most often, coming first in three out of four responses that gave a list.
YETIShare of searches 60.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd- Icey-TekShare of searches 27.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
IglooShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
EngelShare of searches 0.93%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ColemanShare of searches 0.47%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top cool box brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Coleman and Dometic were mentioned most often, in four of the five answers. Coleman was recommended most often, coming first in three out of four answers that gave a list. Dometic was second, and YETI was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Igloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Icey-Tek1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cool box brands
5 answers
Asked ChatGPT
“Which cool box brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cool box brands in New Zealand?”
Asked ChatGPT
“What's the best cool box brand in New Zealand for day trips?”
Searched Google, AI Overview
“best cool box”
Searched Google, AI Overview
“esky nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cool box brands do people search for most?
This chart shows how often people search Google for each cool box brand by name. Each line represents a brand's share of searches for all six cool box brands we track, month by month, from searches in New Zealand.
Share of searches by month for YETI, Icey-Tek, Igloo. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Icey-Tek | Igloo | Engel | Coleman | Dometic |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 32.1% | 11.7% | 0.36% | 0.73% | 1.5% |
| Nov 2025 | 56.4% | 33.5% | 8.5% | 0.35% | 0.35% | 0.88% |
| Dec 2025 | 63% | 25.2% | 10.5% | 0.31% | 0.31% | 0.73% |
| Jan 2026 | 56.1% | 30.9% | 11.4% | 0.19% | 0.39% | 0.97% |
| Feb 2026 | 57.1% | 32.5% | 8.4% | 0.65% | 0.32% | 0.97% |
| Mar 2026 | 60% | 29.4% | 8.6% | 0.41% | 0.41% | 1.2% |
| Apr 2026 | 58.7% | 31.2% | 7.4% | 0.53% | 1.1% | 1.1% |
| May 2026 | 58.8% | 32.4% | 6% | 0.55% | 1.1% | 1.1% |
| Jun 2026 | 58% | 30.6% | 8.9% | 0.64% | 1.3% | 0.64% |
| Jul 2026 | 63.1% | 25.7% | 9.1% | 1.1% | 0.53% | 0.53% |
| Aug 2026 | 59.7% | 29.4% | 8.5% | 0.5% | 1% | 1% |
| Sep 2026 | 60.9% | 27.4% | 9.8% | 0.93% | 0.47% | 0.47% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.9% | 1.3K | +9.2% | +1.2 points | |
| 2, held 2nd | 27.4% | 590 | 0% | -1.9 points | |
| 3, held 3rd | 9.8% | 210 | +23.5% | +1.3 points | |
| 4, moved from 6th to 4th | 0.93% | 20 | +100% | +0.4 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 0.47% | 10 | -50% | -0.5 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 0.47% | 10 | -50% | -0.5 pointsmoved from 5th to 6th |
1.
YETI60.9%
Held 1st. 1.3K estimated branded searches, +9.2% vs prior month. Share +1.2 points.
2.Icey-Tek
27.4%
Held 2nd. 590 estimated branded searches, 0% vs prior month. Share -1.9 points.
3.
Igloo9.8%
Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +1.3 points.
4.
Engel0.93%
Moved from 6th to 4th. 20 estimated branded searches, +100% vs prior month. Share +0.4 points.
5.
Coleman0.47%
Moved from 4th to 5th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.
6.
Dometic0.47%
Moved from 5th to 6th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.
Which brand is most popular in search among cool box brands in New Zealand?
6 brands
In September 2026, YETI was the most searched among cool box brands in New Zealand, with an estimated 1.3K branded searches, 60.9% of all searches for the six we track. Icey-Tek is in 2nd place, 33.5 percentage points behind at 27.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| YETI | 53.6% → 60.9% | 63.1%Jul 2026 | 53.6%Oct 2025 | 1st |
| Icey-Tek | 32.1% → 27.4% | 33.5%Nov 2025 | 25.2%Dec 2025 | 2nd |
| Igloo | 11.7% → 9.8% | 11.7%Oct 2025 | 6%May 2026 | 3rd |
| Engel | 0.36% → 0.93% | 1.1%Jul 2026 | 0.19%Jan 2026 | 6th → 4th |
| Coleman | 0.73% → 0.47% | 1.3%Jun 2026 | 0.31%Dec 2025 | 5th |
| Dometic | 1.5% → 0.47% | 1.5%Oct 2025 | 0.47%Sep 2026 | 4th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, YETI’s share of searches among cool box brands in New Zealand increased from 53.6% to 60.9%.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among cool box brands in New Zealand decreased from 32.1% to 27.4%.
- Across the 12 months ending September 2026, Igloo’s share of searches among cool box brands in New Zealand decreased from 11.7% to 9.8%.
- Across the 12 months ending September 2026, Engel’s share of searches among cool box brands in New Zealand increased from 0.36% to 0.93%.
- Across the 12 months ending September 2026, Dometic’s share of searches among cool box brands in New Zealand decreased from 1.5% to 0.47%.
- Across the 12 months ending September 2026, YETI’s share of searches among cool box brands in New Zealand peaked at 63.1% in July 2026 and was lowest at 53.6% in October 2025.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among cool box brands in New Zealand peaked at 33.5% in November 2025 and was lowest at 25.2% in December 2025.
- Across the 12 months ending September 2026, Igloo’s share of searches among cool box brands in New Zealand peaked at 11.7% in October 2025 and was lowest at 6% in May 2026.
- Across the 12 months ending September 2026, Engel rose from 6th to 4th among cool box brands in New Zealand.
- Across the 12 months ending September 2026, Dometic fell from 4th to 6th among cool box brands in New Zealand.
- Across the 12 months ending September 2026, Coleman held steady: its share of searches among cool box brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand cool box brands in September 2026?
6 changes
In September 2026, Igloo gained share of searches among cool box brands in New Zealand, from 8.5% to 9.8%.
In September 2026, YETI gained share of searches among cool box brands in New Zealand, from 59.7% to 60.9%.
In September 2026, Icey-Tek lost share of searches among cool box brands in New Zealand, from 29.4% to 27.4%.
In September 2026, Coleman lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.
In September 2026, Dometic lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.
In September 2026, Engel rose from 6th to 4th among cool box brands in New Zealand.
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