Brandwave

How popular isIcey-Tek?

In September 2026, people searched for Icey-Tek by name about 610 times in New Zealand, a 33.7% decrease from the previous year. These searches made up 27.4% of all New Zealand cool box brand searches, placing Icey-Tek second out of six brands. When we asked both ChatGPT and Google AI Overviews about cool box brands, Icey-Tek appeared in one of the five answers.

Search and AI answers in September 2026

Icey-Tek is the second most searched of 6 competitors and not listed in any AI answer.

  1. YETIShare of searches 60.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Icey-TekShare of searches 27.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. IglooShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. EngelShare of searches 0.93%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ColemanShare of searches 0.47%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top cool box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Icey-Tek was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coleman1st
  2. Dometic2nd
  3. YETI3rd
  4. Engel4th
  5. Igloo5th
  6. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cool box brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cool box brands compete with Icey-Tek?

Icey-Tek against cool box brands in New Zealand, by month

Share of searches by month for YETI, Icey-Tek, Igloo. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIcey-TekIglooEngelColemanDometic
Oct 202553.6%32.1%11.7%0.36%0.73%1.5%
Nov 202556.4%33.5%8.5%0.35%0.35%0.88%
Dec 202563%25.2%10.5%0.31%0.31%0.73%
Jan 202656.1%30.9%11.4%0.19%0.39%0.97%
Feb 202657.1%32.5%8.4%0.65%0.32%0.97%
Mar 202660%29.4%8.6%0.41%0.41%1.2%
Apr 202658.7%31.2%7.4%0.53%1.1%1.1%
May 202658.8%32.4%6%0.55%1.1%1.1%
Jun 202658%30.6%8.9%0.64%1.3%0.64%
Jul 202663.1%25.7%9.1%1.1%0.53%0.53%
Aug 202659.7%29.4%8.5%0.5%1%1%
Sep 202660.9%27.4%9.8%0.93%0.47%0.47%

  1. 1.YETI

    60.9%

    Held 1st. 1.3K estimated branded searches, +9.2% vs prior month. Share +1.2 points.

  2. 2.Icey-Tek

    27.4%

    Held 2nd. 590 estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Igloo

    9.8%

    Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +1.3 points.

  4. 4.Engel

    0.93%

    Moved from 6th to 4th. 20 estimated branded searches, +100% vs prior month. Share +0.4 points.

  5. 5.Coleman

    0.47%

    Moved from 4th to 5th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

  6. 6.Dometic

    0.47%

    Moved from 5th to 6th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

Compare popularity between Icey-Tek and its closest rivals

Every comparison with Icey-Tek

5 comparisons

How has branded search demand for Icey-Tek changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Icey-Tek in New Zealand fell from 920 to 610.
  • Across the 12 months ending September 2026, Icey-Tek’s share of searches among cool box brands in New Zealand decreased from 32.1% to 27.4%.
  • Across the 12 months ending September 2026, Icey-Tek’s share of searches among cool box brands in New Zealand peaked at 33.5% in November 2025 and was lowest at 25.2% in December 2025.

How did search popularity change for New Zealand cool box brands in September 2026?

6 changes

  1. In September 2026, Igloo gained share of searches among cool box brands in New Zealand, from 8.5% to 9.8%.

  2. In September 2026, YETI gained share of searches among cool box brands in New Zealand, from 59.7% to 60.9%.

  3. In September 2026, Icey-Tek lost share of searches among cool box brands in New Zealand, from 29.4% to 27.4%.

  4. In September 2026, Coleman lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.

  5. In September 2026, Dometic lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.

  6. In September 2026, Engel rose from 6th to 4th among cool box brands in New Zealand.

How are Icey-Tek’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Icey-Tek’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • icey tek
  • icey tek cooler
  • icey tek esky
  • iceytek
  • iceytek cooler
  • iceytek esky

Do you work for Icey-Tek? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Icey-Tek compete?

Icey-Tek is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chilly bin and cooler brands3rd of 817.2%Show ranking
Cool box brands2nd of 627.4%Shown above
Ice box brands1st of 662.1%Show ranking
Creator with pink hair and a pink jacket

Is Icey-Tek your brand?

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