Dometic vs Icey-Tek:Which is more popular?
In September 2026, Icey-Tek had more branded searches than Dometic among cool box brands in New Zealand. Icey-Tek had about 590 branded searches, while Dometic had 10. Icey-Tek made up 27.4% of all cool box brand searches we track, and Dometic accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about cool box brands, Dometic appeared in four of the five answers and Icey-Tek in one. Dometic was mentioned before Icey-Tek in every answer.
Who do people search for more?
Icey-Tek, about 59 searches for every 1 for Dometic
Who does AI mention more?
Dometic, mentioned in 4 of 5 answers, Icey-Tek in 1
Who does AI recommend more?
Dometic, named ahead of Icey-Tek in every answer
Follow Dometic vs Icey-Tek and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cool box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dometic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Icey-Tek was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dometic was listed before Icey-Tek in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Igloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Icey-Tek1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cool box brands
5 answers
Asked ChatGPT
“Which cool box brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cool box brands in New Zealand?”
Asked ChatGPT
“What's the best cool box brand in New Zealand for day trips?”
Searched Google, AI Overview
“best cool box”
Searched Google, AI Overview
“esky nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dometic or Icey-Tek more popular in search?
This chart shows how often people search Google for Dometic and Icey-Tek by name. Each line represents a brand's share of searches for all six cool box brands we track, month by month, from searches in New Zealand.
Share of searches by month for Icey-Tek, Dometic. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Icey-Tek | Igloo | Engel | Coleman | Dometic |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 32.1% | 11.7% | 0.36% | 0.73% | 1.5% |
| Nov 2025 | 56.4% | 33.5% | 8.5% | 0.35% | 0.35% | 0.88% |
| Dec 2025 | 63% | 25.2% | 10.5% | 0.31% | 0.31% | 0.73% |
| Jan 2026 | 56.1% | 30.9% | 11.4% | 0.19% | 0.39% | 0.97% |
| Feb 2026 | 57.1% | 32.5% | 8.4% | 0.65% | 0.32% | 0.97% |
| Mar 2026 | 60% | 29.4% | 8.6% | 0.41% | 0.41% | 1.2% |
| Apr 2026 | 58.7% | 31.2% | 7.4% | 0.53% | 1.1% | 1.1% |
| May 2026 | 58.8% | 32.4% | 6% | 0.55% | 1.1% | 1.1% |
| Jun 2026 | 58% | 30.6% | 8.9% | 0.64% | 1.3% | 0.64% |
| Jul 2026 | 63.1% | 25.7% | 9.1% | 1.1% | 0.53% | 0.53% |
| Aug 2026 | 59.7% | 29.4% | 8.5% | 0.5% | 1% | 1% |
| Sep 2026 | 60.9% | 27.4% | 9.8% | 0.93% | 0.47% | 0.47% |
How has the Dometic and Icey-Tek comparison changed over the last 12 months?
3 findings
- Icey-Tek was ahead of Dometic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dometic’s share of searches among cool box brands in New Zealand moved from 1.5% to 0.47%, and its estimated monthly branded searches moved from 40 to 10.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among cool box brands in New Zealand moved from 32.1% to 27.4%, and its estimated monthly branded searches moved from 880 to 590.
How did search popularity change for New Zealand cool box brands in September 2026?
2 changes
In September 2026, Icey-Tek lost share of searches among cool box brands in New Zealand, from 29.4% to 27.4%.
In September 2026, Dometic lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dometic’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cool box brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.