Brandwave

How popular isIgloo?

In September 2026, people searched for Igloo by name about 310 times in New Zealand, a 27.9% decrease from the previous year. These searches made up 9.8% of all New Zealand cool box brand searches, placing Igloo third out of six brands. When we asked both ChatGPT and Google AI Overviews about cool box brands, Igloo appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Igloo is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. YETIShare of searches 60.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. Icey-TekShare of searches 27.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. IglooShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. EngelShare of searches 0.93%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ColemanShare of searches 0.47%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top cool box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Igloo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Igloo is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coleman1st
  2. Dometic2nd
  3. YETI3rd
  4. Engel4th
  5. Igloo5th
  6. Icey-Tek–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icey-Tek1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cool box brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cool box brands compete with Igloo?

Igloo against cool box brands in New Zealand, by month

Share of searches by month for YETI, Icey-Tek, Igloo. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIcey-TekIglooEngelColemanDometic
Oct 202553.6%32.1%11.7%0.36%0.73%1.5%
Nov 202556.4%33.5%8.5%0.35%0.35%0.88%
Dec 202563%25.2%10.5%0.31%0.31%0.73%
Jan 202656.1%30.9%11.4%0.19%0.39%0.97%
Feb 202657.1%32.5%8.4%0.65%0.32%0.97%
Mar 202660%29.4%8.6%0.41%0.41%1.2%
Apr 202658.7%31.2%7.4%0.53%1.1%1.1%
May 202658.8%32.4%6%0.55%1.1%1.1%
Jun 202658%30.6%8.9%0.64%1.3%0.64%
Jul 202663.1%25.7%9.1%1.1%0.53%0.53%
Aug 202659.7%29.4%8.5%0.5%1%1%
Sep 202660.9%27.4%9.8%0.93%0.47%0.47%

  1. 1.YETI

    60.9%

    Held 1st. 1.3K estimated branded searches, +9.2% vs prior month. Share +1.2 points.

  2. 2.Icey-Tek

    27.4%

    Held 2nd. 590 estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Igloo

    9.8%

    Held 3rd. 210 estimated branded searches, +23.5% vs prior month. Share +1.3 points.

  4. 4.Engel

    0.93%

    Moved from 6th to 4th. 20 estimated branded searches, +100% vs prior month. Share +0.4 points.

  5. 5.Coleman

    0.47%

    Moved from 4th to 5th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

  6. 6.Dometic

    0.47%

    Moved from 5th to 6th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

Compare popularity between Igloo and its closest rivals

Every comparison with Igloo

6 comparisons

How has branded search demand for Igloo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Igloo in New Zealand fell from 430 to 310.
  • Across the 12 months ending September 2026, Igloo’s share of searches among cool box brands in New Zealand decreased from 11.7% to 9.8%.
  • Across the 12 months ending September 2026, Igloo’s share of searches among cool box brands in New Zealand peaked at 11.7% in October 2025 and was lowest at 6% in May 2026.

How did search popularity change for New Zealand cool box brands in September 2026?

6 changes

  1. In September 2026, Igloo gained share of searches among cool box brands in New Zealand, from 8.5% to 9.8%.

  2. In September 2026, YETI gained share of searches among cool box brands in New Zealand, from 59.7% to 60.9%.

  3. In September 2026, Icey-Tek lost share of searches among cool box brands in New Zealand, from 29.4% to 27.4%.

  4. In September 2026, Coleman lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.

  5. In September 2026, Dometic lost share of searches among cool box brands in New Zealand, from 1% to 0.47%.

  6. In September 2026, Engel rose from 6th to 4th among cool box brands in New Zealand.

How are Igloo’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • igloo chilly bin
  • igloo cooler
  • igloo esky
  • igloo icebox

Do you work for Igloo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Igloo compete?

Igloo is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chilly bin and cooler brands4th of 88.8%Show ranking
Cool box brands3rd of 69.8%Shown above
Ice box brands2nd of 622.1%Show ranking
Backpack cooler brands2nd of 633.9%Show ranking
Creator with pink hair and a pink jacket

Is Igloo your brand?

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