How popular isIgloo?
In September 2026, people searched for Igloo by name about 310 times in New Zealand, a 27.9% decrease from the previous year. These searches made up 22.1% of all New Zealand ice box brand searches, placing Igloo second out of six brands. When we asked both ChatGPT and Google AI Overviews about ice box brands, Igloo appeared in one of the five answers and was the sixth most recommended of the six.
Igloo is the second most searched of 6 competitors and the sixth most recommended in AI answers.
- Icey-TekShare of searches 62.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
IglooShare of searches 22.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
DometicShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
YETIShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
EngelShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top ice box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Igloo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Igloo is the sixth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Engel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coleman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ice box brands
5 answers
Asked ChatGPT
“Which ice box brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ice box brands in New Zealand?”
Asked ChatGPT
“What's the best ice box brand in New Zealand for keeping food cold?”
Searched Google, AI Overview
“cooler box nz”
Searched Google, AI Overview
“best ice box”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ice box brands compete with Igloo?
Share of searches by month for Icey-Tek, Igloo, Dometic, YETI, Engel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Icey-Tek | Igloo | Dometic | YETI | Engel | Coleman |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 23.4% | 7.3% | 3.6% | 0.73% | 0.73% |
| Nov 2025 | 70.9% | 17.9% | 6.7% | 3.4% | 0.75% | 0.37% |
| Dec 2025 | 62% | 25.8% | 7.5% | 3.6% | 0.78% | 0.26% |
| Jan 2026 | 65% | 24% | 6.5% | 3.7% | 0.41% | 0.41% |
| Feb 2026 | 68% | 17.7% | 5.4% | 4.8% | 1.4% | 2.7% |
| Mar 2026 | 67.9% | 19.8% | 5.7% | 4.7% | 0.94% | 0.94% |
| Apr 2026 | 70.2% | 16.7% | 6% | 4.8% | 1.2% | 1.2% |
| May 2026 | 70.2% | 13.1% | 6% | 8.3% | 1.2% | 1.2% |
| Jun 2026 | 65.8% | 19.2% | 6.8% | 5.5% | 1.4% | 1.4% |
| Jul 2026 | 62.3% | 22.1% | 5.2% | 6.5% | 2.6% | 1.3% |
| Aug 2026 | 67% | 19.3% | 6.8% | 4.5% | 1.1% | 1.1% |
| Sep 2026 | 62.1% | 22.1% | 8.4% | 4.2% | 2.1% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 590 | 0% | -4.9 points | |
| 2, held 2nd | 22.1% | 210 | +23.5% | +2.8 points | |
| 3, held 3rd | 8.4% | 80 | +33.3% | +1.6 points | |
| 4, held 4th | 4.2% | 40 | 0% | -0.3 points | |
| 5, moved from 6th to 5th | 2.1% | 20 | +100% | +1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.1% | 10 | 0% | -0.1 pointsmoved from 5th to 6th |
1.Icey-Tek
62.1%
Held 1st. 590 estimated branded searches, 0% vs prior month. Share -4.9 points.
2.
Igloo22.1%
Held 2nd. 210 estimated branded searches, +23.5% vs prior month. Share +2.8 points.
3.
Dometic8.4%
Held 3rd. 80 estimated branded searches, +33.3% vs prior month. Share +1.6 points.
4.
YETI4.2%
Held 4th. 40 estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Engel2.1%
Moved from 6th to 5th. 20 estimated branded searches, +100% vs prior month. Share +1 points.
6.
Coleman1.1%
Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Igloo and its closest rivals
Every comparison with Igloo
6 comparisons
How has branded search demand for Igloo changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Igloo in New Zealand fell from 430 to 310.
- Across the 12 months ending September 2026, Igloo’s share of searches among ice box brands in New Zealand decreased from 23.4% to 22.1%.
- Across the 12 months ending September 2026, Igloo’s share of searches among ice box brands in New Zealand peaked at 25.8% in December 2025 and was lowest at 13.1% in May 2026.
How did search popularity change for New Zealand ice box brands in September 2026?
5 changes
In September 2026, Engel overtook Coleman to rank 5th among ice box brands in New Zealand, with 2.1% of the searches.
In September 2026, Igloo gained share of searches among ice box brands in New Zealand, from 19.3% to 22.1%.
In September 2026, Dometic gained share of searches among ice box brands in New Zealand, from 6.8% to 8.4%.
In September 2026, Icey-Tek lost share of searches among ice box brands in New Zealand, from 67% to 62.1%.
Estimated monthly branded searches for YETI in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
How are Igloo’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Igloo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- igloo chilly bin
- igloo cooler
- igloo esky
- igloo icebox
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Where does Igloo compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Chilly bin and cooler brands | 4th of 8 | 8.8% | Show ranking |
| Cool box brands | 3rd of 6 | 9.8% | Show ranking |
| Ice box brands | 2nd of 6 | 22.1% | Shown above |
| Backpack cooler brands | 2nd of 6 | 33.9% | Show ranking |
Is Igloo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.