Brandwave

How popular isYETI?

In September 2026, people searched for YETI by name about 14,100 times in New Zealand, a 20.6% increase from the previous year. These searches made up 4.2% of all New Zealand ice box brand searches, placing YETI fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about ice box brands, YETI appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

YETI is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Icey-TekShare of searches 62.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. IglooShare of searches 22.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. DometicShare of searches 8.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. YETIShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. EngelShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top ice box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. YETI is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coleman1st
  2. Dometic2nd
  3. Engel3rd
  4. YETI4th
  5. Icey-Tek5th
  6. Igloo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Engel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ice box brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ice box brands compete with YETI?

YETI against ice box brands in New Zealand, by month

Share of searches by month for Icey-Tek, Igloo, Dometic, YETI, Engel. The figures are in the table below the chart.

View monthly share of searches table
MonthIcey-TekIglooDometicYETIEngelColeman
Oct 202564.2%23.4%7.3%3.6%0.73%0.73%
Nov 202570.9%17.9%6.7%3.4%0.75%0.37%
Dec 202562%25.8%7.5%3.6%0.78%0.26%
Jan 202665%24%6.5%3.7%0.41%0.41%
Feb 202668%17.7%5.4%4.8%1.4%2.7%
Mar 202667.9%19.8%5.7%4.7%0.94%0.94%
Apr 202670.2%16.7%6%4.8%1.2%1.2%
May 202670.2%13.1%6%8.3%1.2%1.2%
Jun 202665.8%19.2%6.8%5.5%1.4%1.4%
Jul 202662.3%22.1%5.2%6.5%2.6%1.3%
Aug 202667%19.3%6.8%4.5%1.1%1.1%
Sep 202662.1%22.1%8.4%4.2%2.1%1.1%

  1. 1.Icey-Tek

    62.1%

    Held 1st. 590 estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Igloo

    22.1%

    Held 2nd. 210 estimated branded searches, +23.5% vs prior month. Share +2.8 points.

  3. 3.Dometic

    8.4%

    Held 3rd. 80 estimated branded searches, +33.3% vs prior month. Share +1.6 points.

  4. 4.YETI

    4.2%

    Held 4th. 40 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Engel

    2.1%

    Moved from 6th to 5th. 20 estimated branded searches, +100% vs prior month. Share +1 points.

  6. 6.Coleman

    1.1%

    Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between YETI and its closest rivals

Every comparison with YETI

18 comparisons

How has branded search demand for YETI changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI in New Zealand rose from 11.7K to 14.1K.
  • Across the 12 months ending September 2026, YETI’s share of searches among ice box brands in New Zealand increased from 3.6% to 4.2%.
  • Across the 12 months ending September 2026, YETI’s share of searches among ice box brands in New Zealand peaked at 8.3% in May 2026 and was lowest at 3.4% in November 2025.

How did search popularity change for New Zealand ice box brands in September 2026?

5 changes

  1. In September 2026, Engel overtook Coleman to rank 5th among ice box brands in New Zealand, with 2.1% of the searches.

  2. In September 2026, Igloo gained share of searches among ice box brands in New Zealand, from 19.3% to 22.1%.

  3. In September 2026, Dometic gained share of searches among ice box brands in New Zealand, from 6.8% to 8.4%.

  4. In September 2026, Icey-Tek lost share of searches among ice box brands in New Zealand, from 67% to 62.1%.

  5. Estimated monthly branded searches for YETI in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are YETI’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cup holder yeti
  • travel cup yeti
  • yeti bottle
  • yeti chilly bin
  • yeti coffee cup
  • yeti coffee tumbler
  • yeti cooler
  • yeti cup
  • yeti drink bottle
  • yeti esky
  • yeti icebox
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does YETI compete?

YETI is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands2nd of 816.1%Show ranking
Insulated tumbler brands5th of 62.1%Show ranking
Metal straw brands3rd of 65.7%Show ranking
Reusable cup brands3rd of 56.4%Show ranking
Chilly bin and cooler brands1st of 839.3%Show ranking
Cool box brands1st of 660.9%Show ranking
Ice box brands4th of 64.2%Shown above
Backpack cooler brands3rd of 66.5%Show ranking
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