Brandwave

How popular isYETI?

In September 2026, people searched for YETI by name about 14,100 times in New Zealand, a 20.6% increase from the previous year. These searches made up 5.7% of all New Zealand metal straw brand searches, placing YETI third out of six brands. When we asked both ChatGPT and Google AI Overviews about metal straw brands, YETI did not appear in any of the answers.

Search and AI answers in September 2026

YETI is the third most searched of 6 competitors and not listed in any AI answer.

  1. Hydro FlaskShare of searches 47%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StanleyShare of searches 44.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. YETIShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Klean KanteenShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. CaliWoodsShare of searches 0.93%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CaliWoods1st
  2. Intentionally Sustainable2nd
  3. Klean Kanteen3rd
  4. Hydro Flask–
  5. Stanley–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CaliWoods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klean Kanteen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intentionally Sustainable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which metal straw brands compete with YETI?

YETI against metal straw brands in New Zealand, by month

Share of searches by month for Hydro Flask, Stanley, YETI. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskStanleyYETIKlean KanteenCaliWoodsIntentionally Sustainable
Oct 202552.4%40.5%3.9%1.6%1.6%0.05%
Nov 202565%27.8%4.7%1.3%1.1%0.03%
Dec 202559.1%30.8%6.4%1.5%2.2%0.03%
Jan 202663.8%27.2%5.7%1.6%1.6%0.04%
Feb 202663.4%27.1%5.4%2.4%1.6%0.05%
Mar 202664%27.6%4.8%1.6%2%0.05%
Apr 202659.6%31%5.3%2.2%1.8%0.06%
May 202652%40.3%4.7%1.9%1%0.05%
Jun 202643.4%50.6%3.9%1.3%0.71%0.04%
Jul 202656.8%36%4.2%1.7%1.1%0.05%
Aug 202656.7%35.9%4.6%1.7%0.93%0.04%
Sep 202647%44.5%5.7%1.8%0.93%0.05%

  1. 1.Hydro Flask

    47%

    Held 1st. 8.6K estimated branded searches, -33.2% vs prior month. Share -9.7 points.

  2. 2.Stanley

    44.5%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +8.6 points.

  3. 3.YETI

    5.7%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Klean Kanteen

    1.8%

    Held 4th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

  5. 5.CaliWoods

    0.93%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

  6. 6.Intentionally Sustainable

    0.05%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between YETI and its closest rivals

Every comparison with YETI

18 comparisons

How has branded search demand for YETI changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI in New Zealand rose from 11.7K to 14.1K.
  • Across the 12 months ending September 2026, YETI’s share of searches among metal straw brands in New Zealand increased from 3.9% to 5.7%.
  • Across the 12 months ending September 2026, YETI’s share of searches among metal straw brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 3.9% in June 2026.

How did search popularity change for New Zealand metal straw brands in September 2026?

4 changes

  1. In September 2026, Stanley gained share of searches among metal straw brands in New Zealand, from 35.9% to 44.5%.

  2. In September 2026, YETI gained share of searches among metal straw brands in New Zealand, from 4.6% to 5.7%.

  3. In September 2026, Hydro Flask lost share of searches among metal straw brands in New Zealand, from 56.7% to 47%.

  4. Estimated monthly branded searches for CaliWoods in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

How are YETI’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cup holder yeti
  • travel cup yeti
  • yeti bottle
  • yeti chilly bin
  • yeti coffee cup
  • yeti coffee tumbler
  • yeti cooler
  • yeti cup
  • yeti drink bottle
  • yeti esky
  • yeti icebox
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does YETI compete?

YETI is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands2nd of 816.1%Show ranking
Insulated tumbler brands5th of 62.1%Show ranking
Metal straw brands3rd of 65.7%Shown above
Reusable cup brands3rd of 56.4%Show ranking
Chilly bin and cooler brands1st of 839.3%Show ranking
Cool box brands1st of 660.9%Show ranking
Ice box brands4th of 64.2%Show ranking
Backpack cooler brands3rd of 66.5%Show ranking
Creator with pink hair and a pink jacket

Is YETI your brand?

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