Hydro Flask vs YETI:Which is more popular?
In September 2026, Hydro Flask had more branded searches than YETI among metal straw brands in New Zealand. Hydro Flask had about 8,550 branded searches, while YETI had 1,040. Hydro Flask made up 47% of all metal straw brand searches we track, and YETI accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about metal straw brands, neither Hydro Flask nor YETI appeared in any of the five answers.
Who do people search for more?
Hydro Flask, about 8 searches for every 1 for YETI
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top metal straw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Hydro Flask nor YETI showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CaliWoods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Klean Kanteen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Intentionally Sustainable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about metal straw brands
5 answers
Asked ChatGPT
“Which metal straw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best metal straw brands in New Zealand?”
Asked ChatGPT
“What's the best metal straw brand in New Zealand for reusable drinks?”
Searched Google, AI Overview
“best metal straw”
Searched Google, AI Overview
“stainless steel straws”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hydro Flask or YETI more popular in search?
This chart shows how often people search Google for Hydro Flask and YETI by name. Each line represents a brand's share of searches for all six metal straw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hydro Flask, YETI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | Stanley | YETI | Klean Kanteen | CaliWoods | Intentionally Sustainable |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 40.5% | 3.9% | 1.6% | 1.6% | 0.05% |
| Nov 2025 | 65% | 27.8% | 4.7% | 1.3% | 1.1% | 0.03% |
| Dec 2025 | 59.1% | 30.8% | 6.4% | 1.5% | 2.2% | 0.03% |
| Jan 2026 | 63.8% | 27.2% | 5.7% | 1.6% | 1.6% | 0.04% |
| Feb 2026 | 63.4% | 27.1% | 5.4% | 2.4% | 1.6% | 0.05% |
| Mar 2026 | 64% | 27.6% | 4.8% | 1.6% | 2% | 0.05% |
| Apr 2026 | 59.6% | 31% | 5.3% | 2.2% | 1.8% | 0.06% |
| May 2026 | 52% | 40.3% | 4.7% | 1.9% | 1% | 0.05% |
| Jun 2026 | 43.4% | 50.6% | 3.9% | 1.3% | 0.71% | 0.04% |
| Jul 2026 | 56.8% | 36% | 4.2% | 1.7% | 1.1% | 0.05% |
| Aug 2026 | 56.7% | 35.9% | 4.6% | 1.7% | 0.93% | 0.04% |
| Sep 2026 | 47% | 44.5% | 5.7% | 1.8% | 0.93% | 0.05% |
How has the Hydro Flask and YETI comparison changed over the last 12 months?
3 findings
- Hydro Flask was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hydro Flask’s share of searches among metal straw brands in New Zealand moved from 52.4% to 47%, and its estimated monthly branded searches moved from 10.5K to 8.6K.
- Across the 12 months ending September 2026, YETI’s share of searches among metal straw brands in New Zealand moved from 3.9% to 5.7%, and its estimated monthly branded searches moved from 770 to 1K.
How did search popularity change for New Zealand metal straw brands in September 2026?
2 changes
In September 2026, YETI gained share of searches among metal straw brands in New Zealand, from 4.6% to 5.7%.
In September 2026, Hydro Flask lost share of searches among metal straw brands in New Zealand, from 56.7% to 47%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Hydro Flask’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hydro Flask
6 branded search terms
- hydro flask
- hydro flask coffee
- hydro flask sale
- hydroflask
- hydroflask lunchbox
- hydroflask with straw
YETI
2 branded search terms
- yeti bottle
- yeti tundra
Other head-to-heads among metal straw brands
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