Brandwave

Hydro Flask vs Stanley:Which is more popular?

In September 2026, Hydro Flask had more branded searches than Stanley among metal straw brands in New Zealand. Hydro Flask had about 8,550 branded searches, while Stanley had 8,100. Hydro Flask made up 47% of all metal straw brand searches we track, and Stanley accounted for 44.5%. When we asked ChatGPT and Google AI Overviews about metal straw brands, neither Hydro Flask nor Stanley appeared in any of the five answers.

Among metal straw brands in New Zealand in September 2026

Who do people search for more?

Hydro Flask, about 6% more searches than Stanley

Hydro Flask 8.6K searchesStanley 8.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Hydro Flask in 0 of 5Stanley in 0 of 5

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Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Hydro Flask nor Stanley showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CaliWoods1st
  2. Intentionally Sustainable2nd
  3. Klean Kanteen3rd
  4. Hydro Flask–
  5. Stanley–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CaliWoods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klean Kanteen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intentionally Sustainable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hydro Flask or Stanley more popular in search?

This chart shows how often people search Google for Hydro Flask and Stanley by name. Each line represents a brand's share of searches for all six metal straw brands we track, month by month, from searches in New Zealand.

Hydro Flask and Stanley among metal straw brands in New Zealand, by month

Share of searches by month for Hydro Flask, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskStanleyYETIKlean KanteenCaliWoodsIntentionally Sustainable
Oct 202552.4%40.5%3.9%1.6%1.6%0.05%
Nov 202565%27.8%4.7%1.3%1.1%0.03%
Dec 202559.1%30.8%6.4%1.5%2.2%0.03%
Jan 202663.8%27.2%5.7%1.6%1.6%0.04%
Feb 202663.4%27.1%5.4%2.4%1.6%0.05%
Mar 202664%27.6%4.8%1.6%2%0.05%
Apr 202659.6%31%5.3%2.2%1.8%0.06%
May 202652%40.3%4.7%1.9%1%0.05%
Jun 202643.4%50.6%3.9%1.3%0.71%0.04%
Jul 202656.8%36%4.2%1.7%1.1%0.05%
Aug 202656.7%35.9%4.6%1.7%0.93%0.04%
Sep 202647%44.5%5.7%1.8%0.93%0.05%

How has the Hydro Flask and Stanley comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Stanley took it in June 2026, Hydro Flask took it in July 2026.
  • Across the 12 months ending September 2026, Hydro Flask’s share of searches among metal straw brands in New Zealand moved from 52.4% to 47%, and its estimated monthly branded searches moved from 10.5K to 8.6K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among metal straw brands in New Zealand moved from 40.5% to 44.5%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for New Zealand metal straw brands in September 2026?

2 changes

  1. In September 2026, Stanley gained share of searches among metal straw brands in New Zealand, from 35.9% to 44.5%.

  2. In September 2026, Hydro Flask lost share of searches among metal straw brands in New Zealand, from 56.7% to 47%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydro Flask

6 branded search terms

  • hydro flask
  • hydro flask coffee
  • hydro flask sale
  • hydroflask
  • hydroflask lunchbox
  • hydroflask with straw

Stanley

1 branded search term

  • stanley cup

How the Brand Demand Index is measured

Other head-to-heads among metal straw brands

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