Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 11,100 times in New Zealand, a 13.9% increase from the previous year. These searches made up 44.5% of all New Zealand metal straw brand searches, placing Stanley second out of six brands. When we asked both ChatGPT and Google AI Overviews about metal straw brands, Stanley did not appear in any of the answers.

Search and AI answers in September 2026

Stanley is the second most searched of 6 competitors and not listed in any AI answer.

  1. Hydro FlaskShare of searches 47%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StanleyShare of searches 44.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. YETIShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Klean KanteenShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. CaliWoodsShare of searches 0.93%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CaliWoods1st
  2. Intentionally Sustainable2nd
  3. Klean Kanteen3rd
  4. Hydro Flask–
  5. Stanley–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CaliWoods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klean Kanteen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intentionally Sustainable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which metal straw brands compete with Stanley?

Stanley against metal straw brands in New Zealand, by month

Share of searches by month for Hydro Flask, Stanley, YETI. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskStanleyYETIKlean KanteenCaliWoodsIntentionally Sustainable
Oct 202552.4%40.5%3.9%1.6%1.6%0.05%
Nov 202565%27.8%4.7%1.3%1.1%0.03%
Dec 202559.1%30.8%6.4%1.5%2.2%0.03%
Jan 202663.8%27.2%5.7%1.6%1.6%0.04%
Feb 202663.4%27.1%5.4%2.4%1.6%0.05%
Mar 202664%27.6%4.8%1.6%2%0.05%
Apr 202659.6%31%5.3%2.2%1.8%0.06%
May 202652%40.3%4.7%1.9%1%0.05%
Jun 202643.4%50.6%3.9%1.3%0.71%0.04%
Jul 202656.8%36%4.2%1.7%1.1%0.05%
Aug 202656.7%35.9%4.6%1.7%0.93%0.04%
Sep 202647%44.5%5.7%1.8%0.93%0.05%

  1. 1.Hydro Flask

    47%

    Held 1st. 8.6K estimated branded searches, -33.2% vs prior month. Share -9.7 points.

  2. 2.Stanley

    44.5%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +8.6 points.

  3. 3.YETI

    5.7%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Klean Kanteen

    1.8%

    Held 4th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

  5. 5.CaliWoods

    0.93%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

  6. 6.Intentionally Sustainable

    0.05%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Stanley and its closest rivals

Every comparison with Stanley

9 comparisons

How has branded search demand for Stanley changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley in New Zealand rose from 9.8K to 11.1K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among metal straw brands in New Zealand increased from 40.5% to 44.5%.
  • Across the 12 months ending September 2026, Stanley’s share of searches among metal straw brands in New Zealand peaked at 50.6% in June 2026 and was lowest at 27.1% in February 2026.

How did search popularity change for New Zealand metal straw brands in September 2026?

4 changes

  1. In September 2026, Stanley gained share of searches among metal straw brands in New Zealand, from 35.9% to 44.5%.

  2. In September 2026, YETI gained share of searches among metal straw brands in New Zealand, from 4.6% to 5.7%.

  3. In September 2026, Hydro Flask lost share of searches among metal straw brands in New Zealand, from 56.7% to 47%.

  4. Estimated monthly branded searches for CaliWoods in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

How are Stanley’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanley camp cook set
  • stanley cook set
  • stanley cup
  • stanley drink bottle
  • stanley tumbler

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stanley compete?

Stanley is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Drink bottle brands4th of 814%Show ranking
Insulated tumbler brands4th of 616.1%Show ranking
Metal straw brands2nd of 644.5%Shown above
Camping cookware brands4th of 51.6%Show ranking
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Is Stanley your brand?

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