Brandwave

Intentionally Sustainable vs Stanley:Which is more popular?

In September 2026, Stanley had more branded searches than Intentionally Sustainable among metal straw brands in New Zealand. Stanley had about 8,100 branded searches, while Intentionally Sustainable had 10. Stanley made up 44.5% of all metal straw brand searches we track, and Intentionally Sustainable accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about metal straw brands, Intentionally Sustainable appeared in three of the five answers and Stanley in none.

Among metal straw brands in New Zealand in September 2026

Who do people search for more?

Stanley, about 810 searches for every 1 for Intentionally Sustainable

Stanley 8.1K searchesIntentionally Sustainable 10 searches

Who does AI mention more?

Intentionally Sustainable, mentioned in 3 of 5 answers, Stanley in 0

Intentionally Sustainable in 3 of 5Stanley in 0 of 5

Who does AI recommend more?

Intentionally Sustainable, the only one of the two named

Intentionally Sustainable first in 3Stanley never named

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Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intentionally Sustainable was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CaliWoods1st
  2. Intentionally Sustainable2nd
  3. Klean Kanteen3rd
  4. Hydro Flask–
  5. Stanley–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CaliWoods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klean Kanteen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intentionally Sustainable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Intentionally Sustainable or Stanley more popular in search?

This chart shows how often people search Google for Intentionally Sustainable and Stanley by name. Each line represents a brand's share of searches for all six metal straw brands we track, month by month, from searches in New Zealand.

Intentionally Sustainable and Stanley among metal straw brands in New Zealand, by month

Share of searches by month for Stanley, Intentionally Sustainable. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskStanleyYETIKlean KanteenCaliWoodsIntentionally Sustainable
Oct 202552.4%40.5%3.9%1.6%1.6%0.05%
Nov 202565%27.8%4.7%1.3%1.1%0.03%
Dec 202559.1%30.8%6.4%1.5%2.2%0.03%
Jan 202663.8%27.2%5.7%1.6%1.6%0.04%
Feb 202663.4%27.1%5.4%2.4%1.6%0.05%
Mar 202664%27.6%4.8%1.6%2%0.05%
Apr 202659.6%31%5.3%2.2%1.8%0.06%
May 202652%40.3%4.7%1.9%1%0.05%
Jun 202643.4%50.6%3.9%1.3%0.71%0.04%
Jul 202656.8%36%4.2%1.7%1.1%0.05%
Aug 202656.7%35.9%4.6%1.7%0.93%0.04%
Sep 202647%44.5%5.7%1.8%0.93%0.05%

How has the Intentionally Sustainable and Stanley comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand metal straw brands in September 2026?

1 change
  1. In September 2026, Stanley gained share of searches among metal straw brands in New Zealand, from 35.9% to 44.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Intentionally Sustainable’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Intentionally Sustainable

1 branded search term

  • intentionally sustainable

Stanley

1 branded search term

  • stanley cup

How the Brand Demand Index is measured

Other head-to-heads among metal straw brands

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