Brandwave

How popular isIntentionally Sustainable?

In September 2026, people searched for Intentionally Sustainable by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.05% of all New Zealand metal straw brand searches, placing Intentionally Sustainable sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about metal straw brands, Intentionally Sustainable appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Intentionally Sustainable is the sixth most searched of 6 competitors and the second most recommended in AI answers.

  1. Hydro FlaskShare of searches 47%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StanleyShare of searches 44.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. YETIShare of searches 5.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Klean KanteenShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Intentionally SustainableShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top metal straw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Intentionally Sustainable was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Intentionally Sustainable is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CaliWoods1st
  2. Intentionally Sustainable2nd
  3. Klean Kanteen3rd
  4. Hydro Flask–
  5. Stanley–
  6. YETI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CaliWoods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klean Kanteen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intentionally Sustainable3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hydro Flask0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YETI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about metal straw brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which metal straw brands compete with Intentionally Sustainable?

Intentionally Sustainable against metal straw brands in New Zealand, by month

Share of searches by month for Hydro Flask, Stanley, YETI, Intentionally Sustainable. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskStanleyYETIKlean KanteenCaliWoodsIntentionally Sustainable
Oct 202552.4%40.5%3.9%1.6%1.6%0.05%
Nov 202565%27.8%4.7%1.3%1.1%0.03%
Dec 202559.1%30.8%6.4%1.5%2.2%0.03%
Jan 202663.8%27.2%5.7%1.6%1.6%0.04%
Feb 202663.4%27.1%5.4%2.4%1.6%0.05%
Mar 202664%27.6%4.8%1.6%2%0.05%
Apr 202659.6%31%5.3%2.2%1.8%0.06%
May 202652%40.3%4.7%1.9%1%0.05%
Jun 202643.4%50.6%3.9%1.3%0.71%0.04%
Jul 202656.8%36%4.2%1.7%1.1%0.05%
Aug 202656.7%35.9%4.6%1.7%0.93%0.04%
Sep 202647%44.5%5.7%1.8%0.93%0.05%

  1. 1.Hydro Flask

    47%

    Held 1st. 8.6K estimated branded searches, -33.2% vs prior month. Share -9.7 points.

  2. 2.Stanley

    44.5%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +8.6 points.

  3. 3.YETI

    5.7%

    Held 3rd. 1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Klean Kanteen

    1.8%

    Held 4th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

  5. 5.CaliWoods

    0.93%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

  6. 6.Intentionally Sustainable

    0.05%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Intentionally Sustainable and its closest rivals

How has branded search demand for Intentionally Sustainable changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Intentionally Sustainable in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Intentionally Sustainable’s share of searches among metal straw brands in New Zealand held steady at 0.05%.

How did search popularity change for New Zealand metal straw brands in September 2026?

4 changes

  1. In September 2026, Stanley gained share of searches among metal straw brands in New Zealand, from 35.9% to 44.5%.

  2. In September 2026, YETI gained share of searches among metal straw brands in New Zealand, from 4.6% to 5.7%.

  3. In September 2026, Hydro Flask lost share of searches among metal straw brands in New Zealand, from 56.7% to 47%.

  4. Estimated monthly branded searches for CaliWoods in New Zealand fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

How are Intentionally Sustainable’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Intentionally Sustainable’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • intentionally sustainable

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How the Brand Demand Index is measured

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