Icey-Tek vs YETI:Which is more popular?
In September 2026, Icey-Tek had more branded searches than YETI among ice box brands in New Zealand. Icey-Tek had about 590 branded searches, while YETI had 40. Icey-Tek made up 62.1% of all ice box brand searches we track, and YETI accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about ice box brands, YETI appeared in four of the five answers and Icey-Tek in three. Icey-Tek and YETI were each mentioned first in two of the four answers.
Who do people search for more?
Icey-Tek, about 15 searches for every 1 for YETI
Who does AI mention more?
YETI, mentioned in 4 of 5 answers, Icey-Tek in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top ice box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, YETI was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Icey-Tek was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Icey-Tek and YETI were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Engel3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coleman3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ice box brands
5 answers
Asked ChatGPT
“Which ice box brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ice box brands in New Zealand?”
Asked ChatGPT
“What's the best ice box brand in New Zealand for keeping food cold?”
Searched Google, AI Overview
“cooler box nz”
Searched Google, AI Overview
“best ice box”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Icey-Tek or YETI more popular in search?
This chart shows how often people search Google for Icey-Tek and YETI by name. Each line represents a brand's share of searches for all six ice box brands we track, month by month, from searches in New Zealand.
Share of searches by month for Icey-Tek, YETI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Icey-Tek | Igloo | Dometic | YETI | Engel | Coleman |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 23.4% | 7.3% | 3.6% | 0.73% | 0.73% |
| Nov 2025 | 70.9% | 17.9% | 6.7% | 3.4% | 0.75% | 0.37% |
| Dec 2025 | 62% | 25.8% | 7.5% | 3.6% | 0.78% | 0.26% |
| Jan 2026 | 65% | 24% | 6.5% | 3.7% | 0.41% | 0.41% |
| Feb 2026 | 68% | 17.7% | 5.4% | 4.8% | 1.4% | 2.7% |
| Mar 2026 | 67.9% | 19.8% | 5.7% | 4.7% | 0.94% | 0.94% |
| Apr 2026 | 70.2% | 16.7% | 6% | 4.8% | 1.2% | 1.2% |
| May 2026 | 70.2% | 13.1% | 6% | 8.3% | 1.2% | 1.2% |
| Jun 2026 | 65.8% | 19.2% | 6.8% | 5.5% | 1.4% | 1.4% |
| Jul 2026 | 62.3% | 22.1% | 5.2% | 6.5% | 2.6% | 1.3% |
| Aug 2026 | 67% | 19.3% | 6.8% | 4.5% | 1.1% | 1.1% |
| Sep 2026 | 62.1% | 22.1% | 8.4% | 4.2% | 2.1% | 1.1% |
How has the Icey-Tek and YETI comparison changed over the last 12 months?
3 findings
- Icey-Tek was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among ice box brands in New Zealand moved from 64.2% to 62.1%, and its estimated monthly branded searches moved from 880 to 590.
- Across the 12 months ending September 2026, YETI’s share of searches among ice box brands in New Zealand moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 50 to 40.
How did search popularity change for New Zealand ice box brands in September 2026?
2 changes
In September 2026, Icey-Tek lost share of searches among ice box brands in New Zealand, from 67% to 62.1%.
Estimated monthly branded searches for YETI in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Icey-Tek’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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