Engel vs Icey-Tek:Which is more popular?
In September 2026, Icey-Tek had more branded searches than Engel among cool box brands in New Zealand. Icey-Tek had about 590 branded searches, while Engel had 20. Icey-Tek made up 27.4% of all cool box brand searches we track, and Engel accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about cool box brands, Engel appeared in two of the five answers and Icey-Tek in one. Engel was mentioned before Icey-Tek in every answer that named either.
Who do people search for more?
Icey-Tek, about 30 searches for every 1 for Engel
Who does AI mention more?
Engel, mentioned in 2 of 5 answers, Icey-Tek in 1
Who does AI recommend more?
Engel, named ahead of Icey-Tek in 2 of 2 answers
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Top cool box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Engel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Icey-Tek was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Engel was listed before Icey-Tek in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dometic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
YETI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Igloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Icey-Tek1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about cool box brands
5 answers
Asked ChatGPT
“Which cool box brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cool box brands in New Zealand?”
Asked ChatGPT
“What's the best cool box brand in New Zealand for day trips?”
Searched Google, AI Overview
“best cool box”
Searched Google, AI Overview
“esky nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Engel or Icey-Tek more popular in search?
This chart shows how often people search Google for Engel and Icey-Tek by name. Each line represents a brand's share of searches for all six cool box brands we track, month by month, from searches in New Zealand.
Share of searches by month for Icey-Tek, Engel. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Icey-Tek | Igloo | Engel | Coleman | Dometic |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 32.1% | 11.7% | 0.36% | 0.73% | 1.5% |
| Nov 2025 | 56.4% | 33.5% | 8.5% | 0.35% | 0.35% | 0.88% |
| Dec 2025 | 63% | 25.2% | 10.5% | 0.31% | 0.31% | 0.73% |
| Jan 2026 | 56.1% | 30.9% | 11.4% | 0.19% | 0.39% | 0.97% |
| Feb 2026 | 57.1% | 32.5% | 8.4% | 0.65% | 0.32% | 0.97% |
| Mar 2026 | 60% | 29.4% | 8.6% | 0.41% | 0.41% | 1.2% |
| Apr 2026 | 58.7% | 31.2% | 7.4% | 0.53% | 1.1% | 1.1% |
| May 2026 | 58.8% | 32.4% | 6% | 0.55% | 1.1% | 1.1% |
| Jun 2026 | 58% | 30.6% | 8.9% | 0.64% | 1.3% | 0.64% |
| Jul 2026 | 63.1% | 25.7% | 9.1% | 1.1% | 0.53% | 0.53% |
| Aug 2026 | 59.7% | 29.4% | 8.5% | 0.5% | 1% | 1% |
| Sep 2026 | 60.9% | 27.4% | 9.8% | 0.93% | 0.47% | 0.47% |
How has the Engel and Icey-Tek comparison changed over the last 12 months?
3 findings
- Icey-Tek was ahead of Engel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Engel’s share of searches among cool box brands in New Zealand moved from 0.36% to 0.93%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among cool box brands in New Zealand moved from 32.1% to 27.4%, and its estimated monthly branded searches moved from 880 to 590.
How did search popularity change for New Zealand cool box brands in September 2026?
2 changes
In September 2026, Icey-Tek lost share of searches among cool box brands in New Zealand, from 29.4% to 27.4%.
In September 2026, Engel rose from 6th to 4th among cool box brands in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Engel’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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