Brandwave

Coleman vs Helinox:Which is more popular?

In September 2026, Helinox had more branded searches than Coleman among camping chair brands in New Zealand. Helinox had about 110 branded searches, while Coleman had 70. Helinox made up 0.1% of all camping chair brand searches we track, and Coleman accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about camping chair brands, Coleman appeared in three of the five answers and Helinox in two. Helinox was mentioned before Coleman in every answer that named either.

Among camping chair brands in New Zealand in September 2026

Who do people search for more?

Helinox, about 57% more searches than Coleman

Helinox 110 searchesColeman 70 searches

Who does AI mention more?

Coleman, mentioned in 3 of 5 answers, Helinox in 2

Coleman in 3 of 5Helinox in 2 of 5

Who does AI recommend more?

Helinox, named ahead of Coleman in 2 of 2 answers

Helinox first in 2Coleman never first

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Top camping chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Coleman was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Helinox was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Helinox was listed before Coleman in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Zempire2nd
  3. Helinox3rd
  4. Kathmandu4th
  5. Coleman5th
  6. OZtrail6th
  7. Wanderer–
  8. Spinifex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helinox2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wanderer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spinifex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Coleman or Helinox more popular in search?

This chart shows how often people search Google for Coleman and Helinox by name. Each line represents a brand's share of searches for all eight camping chair brands we track, month by month, from searches in New Zealand.

Coleman and Helinox among camping chair brands in New Zealand, by month

Share of searches by month for Helinox, Coleman. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacZempireOZtrailHelinoxColemanWandererSpinifex
Oct 202546.1%48%4.5%1.3%0.07%0.1%0.02%0%
Nov 202550.9%43.7%3.9%1.3%0.08%0.16%0.02%<0.01%
Dec 202546.4%46.9%4.8%1.6%0.09%0.13%0.02%<0.01%
Jan 202645.9%46.3%5.7%1.9%0.09%0.14%0.01%<0.01%
Feb 202647%49%2.8%1.1%0.09%0.07%0.02%0%
Mar 202648%49.6%1.6%0.66%0.06%0.06%0.01%0%
Apr 202652.5%45.9%1.1%0.4%0.06%0.04%0.01%<0.01%
May 202648.9%49.9%0.8%0.32%0.06%0.03%<0.01%0%
Jun 202649.5%49.3%0.76%0.29%0.05%0.03%0.01%<0.01%
Jul 202654.2%44.4%0.94%0.38%0.03%0.05%<0.01%<0.01%
Aug 202652.6%45.2%1.4%0.66%0.05%0.03%0.02%<0.01%
Sep 202651.5%45.1%2.3%0.99%0.1%0.06%0.02%0%

How has the Coleman and Helinox comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Helinox took it in February 2026, Coleman took it in July 2026, Helinox took it in August 2026.
  • Across the 12 months ending September 2026, Coleman’s share of searches among camping chair brands in New Zealand moved from 0.1% to 0.06%, and its estimated monthly branded searches moved from 130 to 70.
  • Across the 12 months ending September 2026, Helinox’s share of searches among camping chair brands in New Zealand moved from 0.07% to 0.1%, and its estimated monthly branded searches moved from 90 to 110.

How did search popularity change for New Zealand camping chair brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Helinox in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  2. Estimated monthly branded searches for Coleman in New Zealand fell 46.2% over 12 measured months, from 130 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Coleman’s and Helinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

2 branded search terms

  • coleman camping
  • coleman camping chair

Helinox

1 branded search term

  • helinox

How the Brand Demand Index is measured

Other head-to-heads among camping chair brands

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