Bestway vs Jumpflex:Which is more popular?
In September 2026, Jumpflex had more branded searches than Bestway among kids play equipment brands in New Zealand. Jumpflex had about 1,360 branded searches, while Bestway had 390. Jumpflex made up 22.9% of all kids play equipment brand searches we track, and Bestway accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Jumpflex appeared in three of the five answers and Bestway in none.
Who do people search for more?
Jumpflex, about 3 searches for every 1 for Bestway
Who does AI mention more?
Jumpflex, mentioned in 3 of 5 answers, Bestway in 0
Who does AI recommend more?
Jumpflex, the only one of the two named
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jumpflex was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bestway did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jumpflex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forest & Frolic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- gobaplay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vuly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Step20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best kids play equipment brands in New Zealand?”
Asked ChatGPT
“What's the best kids play equipment brand in New Zealand for backyard play?”
Searched Google, AI Overview
“outdoor play equipment”
Searched Google, AI Overview
“backyard play set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bestway or Jumpflex more popular in search?
This chart shows how often people search Google for Bestway and Jumpflex by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Jumpflex, Bestway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jumpflex | Little Tikes | Forest & Frolic | Keter | Intex | Bestway | Step2 | Vuly | gobaplay | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.7% | 18.4% | 18.4% | 10.2% | 11.3% | 10.2% | 1.3% | 0.57% | 1.6% | 0.14% | 0.14% | 0.14% |
| Nov 2025 | 26.2% | 16.8% | 14.1% | 8.8% | 15.7% | 14.1% | 1.5% | 0.62% | 1.9% | 0.18% | 0.09% | 0.09% |
| Dec 2025 | 26.2% | 13.6% | 13.6% | 9.2% | 17.7% | 16.8% | 0.94% | 0.52% | 0.73% | 0.21% | 0.31% | 0.1% |
| Jan 2026 | 23.7% | 12.7% | 12.7% | 15.6% | 16.1% | 15.6% | 1.6% | 0.71% | 0.71% | 0.18% | 0.18% | 0.18% |
| Feb 2026 | 26.3% | 18.4% | 12.3% | 15.1% | 12% | 12.3% | 1.8% | 0.51% | 0.77% | 0.26% | 0.26% | 0% |
| Mar 2026 | 25.3% | 21.8% | 14.6% | 14.6% | 11.4% | 7.9% | 1.7% | 0.5% | 0.99% | 0.5% | 0.25% | 0.25% |
| Apr 2026 | 26.1% | 22.5% | 15.1% | 15.1% | 8.2% | 8.2% | 2.3% | 0.77% | 1% | 0.26% | 0.26% | 0.26% |
| May 2026 | 20.4% | 23.9% | 16% | 16% | 10.1% | 8.7% | 3% | 0.54% | 0.54% | 0.27% | 0.27% | 0.27% |
| Jun 2026 | 22.7% | 24.9% | 13.6% | 13.6% | 11.3% | 9.1% | 2.5% | 0.28% | 1.1% | 0.28% | 0.28% | 0.28% |
| Jul 2026 | 24% | 25% | 18% | 12% | 10% | 6.5% | 2.3% | 0.75% | 0.75% | 0.25% | 0.25% | 0.25% |
| Aug 2026 | 21.9% | 23.8% | 17.1% | 14% | 9.5% | 7.6% | 2.1% | 1.7% | 1.7% | 0.24% | 0.24% | 0.24% |
| Sep 2026 | 22.9% | 21.9% | 16.9% | 12.1% | 12% | 6.6% | 2.9% | 2.9% | 1.2% | 0.34% | 0.17% | 0.17% |
How has the Bestway and Jumpflex comparison changed over the last 12 months?
3 findings
- Jumpflex was ahead of Bestway in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bestway’s share of searches among kids play equipment brands in New Zealand moved from 10.2% to 6.6%, and its estimated monthly branded searches moved from 720 to 390.
- Across the 12 months ending September 2026, Jumpflex’s share of searches among kids play equipment brands in New Zealand moved from 27.7% to 22.9%, and its estimated monthly branded searches moved from 2K to 1.4K.
How did search popularity change for New Zealand kids play equipment brands in September 2026?
2 changes
In September 2026, Jumpflex overtook Little Tikes to become the leader among kids play equipment brands in New Zealand, with 22.9% of the searches.
In September 2026, Bestway lost share of searches among kids play equipment brands in New Zealand, from 7.6% to 6.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bestway’s and Jumpflex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids play equipment brands
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