How popular isTherm-a-Rest?
In September 2026, people searched for Therm-a-Rest by name about 320 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 24.8% of all New Zealand sleeping pad brand searches, placing Therm-a-Rest second out of three brands. When we asked both ChatGPT and Google AI Overviews about sleeping pad brands, Therm-a-Rest appeared in three of the five answers and was the most recommended of the three.
Therm-a-Rest is the second most searched of 3 competitors and the most recommended in AI answers.
Sea to SummitShare of searches 55.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Therm-a-RestShare of searches 24.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
ExpedShare of searches 19.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top sleeping pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Therm-a-Rest was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Therm-a-Rest is the most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Therm-a-Rest1st
- Sea to Summit2nd
- Exped3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea to Summit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Therm-a-Rest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exped3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping pad brands
5 answers
Asked ChatGPT
“Which sleeping pad brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sleeping pad brands in New Zealand?”
Asked ChatGPT
“What's the best sleeping pad brand in New Zealand for tramping and camping?”
Searched Google, AI Overview
“sleeping mats nz”
Searched Google, AI Overview
“camping sleeping mat nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which sleeping pad brands compete with Therm-a-Rest?
Share of searches by month for Sea to Summit, Therm-a-Rest, Exped. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Therm-a-Rest | Exped |
|---|---|---|---|
| Oct 2025 | 53.7% | 29.3% | 17.1% |
| Nov 2025 | 49.8% | 29.4% | 20.9% |
| Dec 2025 | 51.3% | 29.2% | 19.5% |
| Jan 2026 | 48.5% | 28.6% | 22.8% |
| Feb 2026 | 50.8% | 29.9% | 19.3% |
| Mar 2026 | 51.3% | 27.2% | 21.5% |
| Apr 2026 | 52.1% | 25.4% | 22.5% |
| May 2026 | 57.9% | 21.7% | 20.4% |
| Jun 2026 | 52.2% | 25.4% | 22.5% |
| Jul 2026 | 56.3% | 21.9% | 21.9% |
| Aug 2026 | 52.2% | 25.4% | 22.5% |
| Sep 2026 | 55.8% | 24.8% | 19.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 720 | 0% | +3.6 points | |
| 2, held 2nd | 24.8% | 320 | -8.6% | -0.6 points | |
| 3, held 3rd | 19.4% | 250 | -19.4% | -3.1 points |
55.8%
Held 1st. 720 estimated branded searches, 0% vs prior month. Share +3.6 points.
24.8%
Held 2nd. 320 estimated branded searches, -8.6% vs prior month. Share -0.6 points.
3.
Exped19.4%
Held 3rd. 250 estimated branded searches, -19.4% vs prior month. Share -3.1 points.
Compare popularity between Therm-a-Rest and its closest rivals
Every comparison with Therm-a-Rest
7 comparisons
How has branded search demand for Therm-a-Rest changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Therm-a-Rest in New Zealand fell from 480 to 320.
- Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand decreased from 29.3% to 24.8%.
- Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand peaked at 29.9% in February 2026 and was lowest at 21.7% in May 2026.
How did search popularity change for New Zealand sleeping pad brands in September 2026?
3 changes
In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%.
In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%.
In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%.
How are Therm-a-Rest’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Therm-a-Rest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- therm-a-rest
- thermarest sleeping pad
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Where does Therm-a-Rest compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sleeping bag brands | 4th of 8 | 0.29% | Show ranking |
| Sleeping pad brands | 2nd of 3 | 24.8% | Shown above |
Is Therm-a-Rest your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.