Brandwave

Exped vs Therm-a-Rest:Which is more popular?

In September 2026, Therm-a-Rest had more branded searches than Exped among sleeping pad brands in New Zealand. Therm-a-Rest had about 320 branded searches, while Exped had 250. Therm-a-Rest made up 24.8% of all sleeping pad brand searches we track, and Exped accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about sleeping pad brands, Exped and Therm-a-Rest each appeared in three of the five answers. Therm-a-Rest was mentioned before Exped in every answer.

Among sleeping pad brands in New Zealand in September 2026

Who do people search for more?

Therm-a-Rest, about 28% more searches than Exped

Therm-a-Rest 320 searchesExped 250 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Exped in 3 of 5Therm-a-Rest in 3 of 5

Who does AI recommend more?

Therm-a-Rest, named ahead of Exped in every answer

Therm-a-Rest first in 3Exped never first

Follow Exped vs Therm-a-Rest and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sleeping pad brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Exped and Therm-a-Rest were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Therm-a-Rest was listed before Exped in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Therm-a-Rest1st
  2. Sea to Summit2nd
  3. Exped3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sea to Summit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Therm-a-Rest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exped3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleeping pad brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Exped or Therm-a-Rest more popular in search?

This chart shows how often people search Google for Exped and Therm-a-Rest by name. Each line represents a brand's share of searches for all three sleeping pad brands we track, month by month, from searches in New Zealand.

Exped and Therm-a-Rest among sleeping pad brands in New Zealand, by month

Share of searches by month for Therm-a-Rest, Exped. The figures are in the table below the chart.

View monthly share of searches table
MonthSea to SummitTherm-a-RestExped
Oct 202553.7%29.3%17.1%
Nov 202549.8%29.4%20.9%
Dec 202551.3%29.2%19.5%
Jan 202648.5%28.6%22.8%
Feb 202650.8%29.9%19.3%
Mar 202651.3%27.2%21.5%
Apr 202652.1%25.4%22.5%
May 202657.9%21.7%20.4%
Jun 202652.2%25.4%22.5%
Jul 202656.3%21.9%21.9%
Aug 202652.2%25.4%22.5%
Sep 202655.8%24.8%19.4%

How has the Exped and Therm-a-Rest comparison changed over the last 12 months?

3 findings
  • Therm-a-Rest was ahead of Exped in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand moved from 17.1% to 19.4%, and its estimated monthly branded searches moved from 280 to 250.
  • Across the 12 months ending September 2026, Therm-a-Rest’s share of searches among sleeping pad brands in New Zealand moved from 29.3% to 24.8%, and its estimated monthly branded searches moved from 480 to 320.

How did search popularity change for New Zealand sleeping pad brands in September 2026?

2 changes

  1. In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%.

  2. In September 2026, Therm-a-Rest lost share of searches among sleeping pad brands in New Zealand, from 25.4% to 24.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Exped’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Exped

2 branded search terms

  • exped
  • exped sleeping pad

Therm-a-Rest

2 branded search terms

  • therm-a-rest
  • thermarest sleeping pad

How the Brand Demand Index is measured

Other head-to-heads among sleeping pad brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free