Exped vs Sea to Summit:Which is more popular?
In September 2026, Sea to Summit had more branded searches than Exped among sleeping pad brands in New Zealand. Sea to Summit had about 720 branded searches, while Exped had 250. Sea to Summit made up 55.8% of all sleeping pad brand searches we track, and Exped accounted for 19.4%. When we asked ChatGPT and Google AI Overviews about sleeping pad brands, Sea to Summit appeared in four of the five answers and Exped in three. Sea to Summit was mentioned before Exped in every answer.
Who do people search for more?
Sea to Summit, about 3 searches for every 1 for Exped
Who does AI mention more?
Sea to Summit, mentioned in 4 of 5 answers, Exped in 3
Who does AI recommend more?
Sea to Summit, named ahead of Exped in every answer
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Top sleeping pad brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sea to Summit was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Exped was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sea to Summit was listed before Exped in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Therm-a-Rest1st- Sea to Summit2nd
Exped3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sea to Summit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Therm-a-Rest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Exped3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sleeping pad brands
5 answers
Asked ChatGPT
“Which sleeping pad brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sleeping pad brands in New Zealand?”
Asked ChatGPT
“What's the best sleeping pad brand in New Zealand for tramping and camping?”
Searched Google, AI Overview
“sleeping mats nz”
Searched Google, AI Overview
“camping sleeping mat nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Exped or Sea to Summit more popular in search?
This chart shows how often people search Google for Exped and Sea to Summit by name. Each line represents a brand's share of searches for all three sleeping pad brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sea to Summit, Exped. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sea to Summit | Therm-a-Rest | Exped |
|---|---|---|---|
| Oct 2025 | 53.7% | 29.3% | 17.1% |
| Nov 2025 | 49.8% | 29.4% | 20.9% |
| Dec 2025 | 51.3% | 29.2% | 19.5% |
| Jan 2026 | 48.5% | 28.6% | 22.8% |
| Feb 2026 | 50.8% | 29.9% | 19.3% |
| Mar 2026 | 51.3% | 27.2% | 21.5% |
| Apr 2026 | 52.1% | 25.4% | 22.5% |
| May 2026 | 57.9% | 21.7% | 20.4% |
| Jun 2026 | 52.2% | 25.4% | 22.5% |
| Jul 2026 | 56.3% | 21.9% | 21.9% |
| Aug 2026 | 52.2% | 25.4% | 22.5% |
| Sep 2026 | 55.8% | 24.8% | 19.4% |
How has the Exped and Sea to Summit comparison changed over the last 12 months?
3 findings
- Sea to Summit was ahead of Exped in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Exped’s share of searches among sleeping pad brands in New Zealand moved from 17.1% to 19.4%, and its estimated monthly branded searches moved from 280 to 250.
- Across the 12 months ending September 2026, Sea to Summit’s share of searches among sleeping pad brands in New Zealand moved from 53.7% to 55.8%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand sleeping pad brands in September 2026?
2 changes
In September 2026, Sea to Summit gained share of searches among sleeping pad brands in New Zealand, from 52.2% to 55.8%.
In September 2026, Exped lost share of searches among sleeping pad brands in New Zealand, from 22.5% to 19.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Exped’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Exped
2 branded search terms
- exped
- exped sleeping pad
Sea to Summit
1 branded search term
- sea to summit
Other head-to-heads among sleeping pad brands
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