Brandwave

Macpac vs Sea to Summit:Which is more popular?

In September 2026, Macpac had more branded searches than Sea to Summit among sleeping bag brands in New Zealand. Macpac had about 51,100 branded searches, while Sea to Summit had 720. Macpac made up 46.3% of all sleeping bag brand searches we track, and Sea to Summit accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, both Macpac and Sea to Summit appeared in all three answers. Macpac was mentioned before Sea to Summit in every answer.

Among sleeping bag brands in New Zealand in September 2026

Who do people search for more?

Macpac, about 71 searches for every 1 for Sea to Summit

Macpac 51.1K searchesSea to Summit 720 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Macpac in 3 of 3Sea to Summit in 3 of 3

Who does AI recommend more?

Macpac, named ahead of Sea to Summit in every answer

Macpac first in 3Sea to Summit never first

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Macpac and Sea to Summit showed up in all three answers. Macpac was listed before Sea to Summit in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Sea to Summit2nd
  3. Kathmandu3rd
  4. One Planet4th
  5. Rab4th
  6. Therm-a-Rest–
  7. Exped–
  8. Big Agnes–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Sea to Summit3 of 3Named in 3 of 3 ChatGPT answers
  • Kathmandu2 of 3Named in 2 of 3 ChatGPT answers
  • One Planet2 of 3Named in 2 of 3 ChatGPT answers
  • Rab1 of 3Named in 1 of 3 ChatGPT answers
  • Therm-a-Rest0 of 3Named in 0 of 3 ChatGPT answers
  • Exped0 of 3Named in 0 of 3 ChatGPT answers
  • Big Agnes0 of 3Named in 0 of 3 ChatGPT answers

See every answer about sleeping bag brands

3 answers

  • Asked ChatGPT

    “Which sleeping bag brand should I buy in New Zealand?”

    1. 1Kathmandu
    2. 2Macpac
    3. 3Sea to Summit

  • Asked ChatGPT

    “What are the best sleeping bag brands in New Zealand?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Rab
    4. 4One Planet

  • Asked ChatGPT

    “What's the best sleeping bag brand in New Zealand for tramping and camping?”

    1. 1Macpac
    2. 2Sea to Summit
    3. 3Kathmandu
    4. 4One Planet

  • Searched Google, AI Overview

    “best sleeping bag nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lightweight sleeping bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Macpac or Sea to Summit more popular in search?

This chart shows how often people search Google for Macpac and Sea to Summit by name. Each line represents a brand's share of searches for all eight sleeping bag brands we track, month by month, from searches in New Zealand.

Macpac and Sea to Summit among sleeping bag brands in New Zealand, by month

Share of searches by month for Macpac, Sea to Summit. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacSea to SummitTherm-a-RestExpedOne PlanetRabBig Agnes
Oct 202547.7%50.4%0.73%0.4%0.23%0.17%0.14%0.17%
Nov 202552.5%45.9%0.62%0.37%0.26%0.16%0.11%0.16%
Dec 202548.7%49.9%0.54%0.31%0.21%0.11%0.11%0.11%
Jan 202648.6%49.6%0.65%0.39%0.31%0.17%0.14%0.17%
Feb 202647.6%50.3%0.81%0.48%0.31%0.21%0.17%0.14%
Mar 202647.9%50.2%0.68%0.36%0.29%0.27%0.18%0.14%
Apr 202652.2%46.3%0.54%0.26%0.23%0.13%0.2%0.1%
May 202648.4%50.1%0.59%0.22%0.21%0.17%0.21%0.09%
Jun 202649.3%49.5%0.41%0.2%0.18%0.15%0.15%0.08%
Jul 202654%44.7%0.44%0.17%0.17%0.2%0.16%0.07%
Aug 202652.6%45.9%0.54%0.26%0.23%0.2%0.2%0.11%
Sep 202652.1%46.3%0.65%0.29%0.23%0.15%0.15%0.1%

How has the Macpac and Sea to Summit comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sleeping bag brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Sea to Summit in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  2. Estimated monthly branded searches for Macpac in New Zealand fell 15.7% over 12 measured months, from 60.6K to 51.1K in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Macpac’s and Sea to Summit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Macpac

15 branded search terms

  • Macpac
  • macpac bags
  • macpac colombo st
  • macpac fleece
  • macpac outlet
  • macpac queen st
  • macpac queensgate
  • macpac sale
  • macpac sleeping bags
  • macpac st lukes
  • macpac te rapa
  • macpac tents
  • macpac tower junction
  • macpac vest
  • macpac westgate

Sea to Summit

1 branded search term

  • sea to summit

How the Brand Demand Index is measured

Other head-to-heads among sleeping bag brands

Creator with pink hair and a pink jacket

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