Mons Royale vs Noble Wilde:Which is more popular by branded search in New Zealand?
In August 2026, Mons Royale had more branded searches than Noble Wilde among merino clothing brands in New Zealand. Mons Royale was estimated to have 15.8K branded searches compared to Noble Wilde’s 1.1K, and held a 37% Share of Search versus Noble Wilde’s 2.5%.
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Which is more popular in search, Mons Royale or Noble Wilde?
Compare the merino clothing brands New Zealanders buy base layers and everyday wear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mons Royale, Noble Wilde. The figures are in the table below the chart.
View monthly share of search table
| Month | Mons Royale | Untouched World | Icebreaker | Smartwool | Noble Wilde | Merino Country |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 41.3% | 23% | 3.9% | 2% | 0.04% |
| Nov 2025 | 33.6% | 37.6% | 22.7% | 4.4% | 1.7% | 0.06% |
| Dec 2025 | 35.3% | 39% | 19.7% | 4.1% | 1.9% | 0.06% |
| Jan 2026 | 33.6% | 41.9% | 17.9% | 4.3% | 2.2% | 0.1% |
| Feb 2026 | 30.5% | 45.3% | 17.3% | 4% | 2.8% | 0.1% |
| Mar 2026 | 33.6% | 41.8% | 17.4% | 3.8% | 3.3% | 0.13% |
| Apr 2026 | 34.3% | 37.4% | 19.6% | 4.8% | 3.8% | 0.1% |
| May 2026 | 32.4% | 39.2% | 18.7% | 5.9% | 3.8% | 0.05% |
| Jun 2026 | 34.2% | 36.4% | 20% | 5.9% | 3.4% | 0.08% |
| Jul 2026 | 36.9% | 33.3% | 18.8% | 7.1% | 3.8% | 0.02% |
| Aug 2026 | 37% | 35.5% | 18.5% | 6.5% | 2.5% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mons Royale and Noble Wilde comparison changed over the last 12 months?
3 findings
- Mons Royale was ahead of Noble Wilde in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand moved from 29.8% to 37%, and its estimated monthly branded searches moved from 8.1K to 15.8K.
- Across the 11 months ending August 2026, Noble Wilde’s estimated Share of Search among merino clothing brands in New Zealand moved from 2% to 2.5%, and its estimated monthly branded searches moved from 540 to 1.1K.
How did search popularity change for New Zealand merino clothing brands in August 2026?
2 changes
In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%.
Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand has gained ground for 3 months in a row, from 32.4% to 37% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mons Royale’s and Noble Wilde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mons Royale
26 branded search terms
- mons royale
- mons royale base layer
- mons royale bike shorts
- mons royale cap
- mons royale clearance
- mons royale hoodie
- mons royale jacket
- mons royale merino
- mons royale near me
- mons royale neckwarmer
- mons royale nz
- mons royale outlet
- mons royale pants
- mons royale pro deal
- mons royale sale
- mons royale shop
- mons royale shorts
- mons royale socks
- mons royale stockists
- mons royale t shirt
- mons royale thermals
- mons royale vest
- mons royale womens
- monsroyale
- monsroyale com
- monsroyale nz
Noble Wilde
9 branded search terms
- noble wilde
- noble wilde knitwear
- noble wilde merino
- noble wilde near me
- noble wilde nz
- noble wilde online
- noble wilde possum merino
- noble wilde sale
- noblewilde
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.