Brandwave

How popular isNoble Wilde in search?

In August 2026, there were an estimated 1.1K branded searches for Noble Wilde in New Zealand which is up 100% over the last 11 months. Noble Wilde holds 2.5% estimated Share of Search among New Zealand merino clothing brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Mons Royale37%
  2. Untouched World35.5%
  3. Icebreaker18.5%
  4. Smartwool6.5%
  5. Noble Wilde2.5%
  6. Merino Country0.05%
Noble Wilde website (opens in a new tab)

Follow Noble Wilde and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which merino clothing brands compete with Noble Wilde?

Noble Wilde against merino clothing brands in New Zealand, by month

Share of Search by month for Mons Royale, Untouched World, Icebreaker, Smartwool, Noble Wilde. The figures are in the table below the chart.

View monthly share of search table
MonthMons RoyaleUntouched WorldIcebreakerSmartwoolNoble WildeMerino Country
Oct 202529.8%41.3%23%3.9%2%0.04%
Nov 202533.6%37.6%22.7%4.4%1.7%0.06%
Dec 202535.3%39%19.7%4.1%1.9%0.06%
Jan 202633.6%41.9%17.9%4.3%2.2%0.1%
Feb 202630.5%45.3%17.3%4%2.8%0.1%
Mar 202633.6%41.8%17.4%3.8%3.3%0.13%
Apr 202634.3%37.4%19.6%4.8%3.8%0.1%
May 202632.4%39.2%18.7%5.9%3.8%0.05%
Jun 202634.2%36.4%20%5.9%3.4%0.08%
Jul 202636.9%33.3%18.8%7.1%3.8%0.02%
Aug 202637%35.5%18.5%6.5%2.5%0.05%
Sep 2026——————

  1. 1.Mons Royale

    37%

    held 1st · 15.8K estimated branded searches · -0.44% vs prior month · +0.1 points

  2. 2.Untouched World

    35.5%

    held 2nd · 15.1K estimated branded searches · +5.5% vs prior month · +2.1 points

  3. 3.Icebreaker

    18.5%

    held 3rd · 7.9K estimated branded searches · -2.7% vs prior month · -0.4 points

  4. 4.Smartwool

    6.5%

    held 4th · 2.8K estimated branded searches · -9.2% vs prior month · -0.6 points

  5. 5.Noble Wilde

    2.5%

    held 5th · 1.1K estimated branded searches · -34.1% vs prior month · -1.3 points

  6. 6.Merino Country

    0.05%

    held 6th · 20 estimated branded searches · +100% vs prior month · 0 points

Compare search popularity between Noble Wilde and its closest rivals

How has branded search demand for Noble Wilde changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Noble Wilde in New Zealand rose from 540 to 1.1K.
  • Across the 11 months ending August 2026, Noble Wilde’s estimated Share of Search among merino clothing brands in New Zealand increased from 2% to 2.5%.
  • Across the 11 months ending August 2026, Noble Wilde’s estimated Share of Search among merino clothing brands in New Zealand peaked at 3.8% in May 2026 and was lowest at 1.7% in November 2025.

How did search popularity change for New Zealand merino clothing brands in August 2026?

  1. In August 2026, Untouched World gained estimated Share of Search among merino clothing brands in New Zealand, from 33.3% to 35.5%.

  2. In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%.

  3. In August 2026, Smartwool lost estimated Share of Search among merino clothing brands in New Zealand, from 7.1% to 6.5%.

  4. Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand has gained ground for 3 months in a row, from 32.4% to 37% in August 2026.

  5. Estimated monthly branded searches for Merino Country in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  6. Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026.

How is Noble Wilde measured?

Brandwave collects information about searches that people make online using Noble Wilde’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • noble wilde
  • noble wilde knitwear
  • noble wilde merino
  • noble wilde near me
  • noble wilde nz
  • noble wilde online
  • noble wilde possum merino
  • noble wilde sale
  • noblewilde

Do you work for Noble Wilde? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Noble Wilde your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record